The Purpose Project: A handbook for bringing meaning to life at work - Softcover

Tate, Carolyn G

Softcover

ISBN 10: 064697100X ISBN 13: 9780646971001

Publisher: Carolyn Tate & Co., 2017

Synopsis

Bring your why to work. Start where you are.

A higher purpose than profit is now an imperative for a thriving workplace. Purpose answers the fundamental questions of...Why are we here? What is most meaningful to us? How is the world better because we exist? What is the legacy we're leaving?

The Purpose Project is a practical handbook filled with models, real-life stories and practices for business leaders, employees, entrepreneurs and students who are committed to bringing meaning to life at work. The book shows you how to integrate your personal work purpose with the higher purpose of your organisation starting right where you are, right now.

Personal Work Purpose: Work with the Ikigai purpose model and 50 self-reflection questions to find your why and then bring it to work (BYO Purpose).

Organisational Purpose: Learn how to become a Purpose Activist to co-create and co-activate your company purpose so that everyone takes responsibility for it.

The 12 Practices of Purpose Discover how to become a Practitioner of Purpose through 12 essential practices such as finding courage, curiosity, creativity and re-learning.

The Purpose Project: Commit to your own personal and organisational purpose project/s to experiment with your why and step boldly onto the path to purpose.

About this title

About the Author

In 2010, after a 20-year career in marketing in the corporate world and in her own marketing consultancy, Carolyn left her home in Sydney, Australia to take a career circuit-breaker in the south of France with her son, Billy. In 2011 she returned to live in Melbourne and went to work at a women's not-for-profit before founding Carolyn Tate & Co., an education and publishing company dedicated to unearthing a higher purpose in people and organisations. Carolyn is a keynote speaker and the founder of The Purpose Project and Talk on Purpose learning programs and The Slow School of Business (Slow School). She's a founding member of Conscious Capitalism Australia (a movement that exists to inspire businesses to a purpose beyond profit) and her company is also a Certified B Corporation (this is like the Fairtrade Coffee certification but for business). She has been immersing herself in the concepts around higher purpose and the principles of consciousness in business for the past six years and has been actively working with the contents of this book in her own personal and professional life and with clients. Carolyn is also the author of Small Business Big Brand (2007), Marketing your Small Business for Dummies (2010), Unstuck in Provence (2014) and Conscious Marketing (2015). She's been a professional speaker for many years and has been featured in the AFR, BRW, Herald-Sun, The Age, Peppermint Magazine and Slow Living.

Review

"Engaging, authentic and refreshing perspective on an alternative mindset for careers and business and the way we live our lives." Tanya

"Carolyn inspires and transforms audiences with her powerful message, her congruence and her authenticity. Get ready to reconnect with your passion and purpose and be changed for ever." Yamini

"The need for business to operate with equal social, environmental and organisational outcomes must be the new norm. Carolyn has real clarity around this and can lead your organisation to more engaged and purposeful outcomes." Jon

"Carolyn is a master at finding and engaging the hearts of her audience. She is an authentic and powerful agent for the change we need in our world." Cath

"Carolyn is a truly selfless professional who avails her amazing skill and time to supporting others in pursuing their passion and purpose in life. Her book has provided me with the simple tools to be able to find my purpose and create a business that helps me live that purpose daily." Penny

"Carolyn is beyond passionate. She is knowledgeable, deeply committed to doing business differently for a better world and this radiates through her writing and speaking. She will inspire readers to think about how they can commit to purpose for the greater good." Sandy

Edition details

• Publisher: Carolyn Tate & Co.
• Publication date: 2017
• ISBN 10: 064697100X
• ISBN 13: 9780646971001
• Binding: Paperback
• Language: English
• Number of pages: 240