Digital Disruption and Transformation: Lessons from History - Softcover

Van Wyk, Simon; Welling, Ray

 
9780648271109: Digital Disruption and Transformation: Lessons from History
Softcover
ISBN 10: 0648271102 ISBN 13: 9780648271109
Publisher: Welling Digital, 2018

Synopsis

They say a year on the Internet is like a dog year -- seven years to every one as the pace of change has disrupted and transformed nearly every aspect of our lives from commerce to entertainment to what we do when waiting for a bus. However, throughout these massive changes, a few fundamental principles of business have continued to apply for organisations that want to succeed in the 21st century. Join two digital pioneers as they travel through the growing pains of the digital world and develop a roadmap for thriving in the age of disruption.

"synopsis" may belong to another edition of this title.

About the Author

Simon van Wyk has helped Australia's biggest and most innovative brands build customer-centric digital products and services.

Dr Ray Welling is a digital content marketer and creator, publisher, writer and lecturer.
Together they have informed, poked, prodded and entertained Australia's business community for 20 years with their pointed and witty observations about digital disruption in Australia and around the globe.

From the Back Cover

They say a year on the Internet is like a dog year -- seven years to every one as the pace of change has disrupted and transformed nearly every aspect of our lives from commerce to entertainment to what we do when waiting for a bus.
However, throughout these massive changes, a few fundamental principles of business have continued to apply for organisations that want to succeed in the 21st century. Join two digital pioneers as they travel through the growing pains of the digital world and develop a roadmap for thriving in the age of disruption.

From the Inside Flap

Long before the concept of 'digital thought leader' was concocted, Simon and Ray hit on the idea of combining their ideas about the emerging digital economy with their writing skills to publish articles that would build a profile for HotHouse, one of Australia's first digital agencies. They didn't need any buzzwords to know that this was an effective way to raise the level of understanding of the Internet in the business community. The articles covered the highs and lows of the local and global digital industry. The passage of time hasn't diminished the value of the insights they were able to deliver.

"About this title" may belong to another edition of this title.

Publisher
Welling Digital
Publication date
2018
Language
English
ISBN 10 
0648271102
ISBN 13 
9780648271109
Binding
Paperback
Number of pages
292