Blockchain Loyalty: Disrupting loyalty and reinventing marketing using cryptocurrencies. - Softcover

Philip Shelper

Softcover

ISBN 10: 0648353508 ISBN 13: 9780648353508

Publisher: Loyalty & Reward Co, 2018

Synopsis

BLOCKCHAIN LOYALTY 2ND EDITION IS NOW AVAILABLE.

A blockchain loyalty program rewards members with a cryptocurrency (or cryptotoken) instead of traditional points and miles when they spend. The cryptocurrency is actively traded on a digital exchange and the value fluctuates based on speculative investor behaviour and the market forces of supply and demand. Members become fascinated with the idea of earning a currency which is 'alive'.

Blockchain Loyalty provides deep insight into how this new type of program design is disrupting loyalty and reinventing marketing around the world, and features:
- the basics of blockchain and cryptocurrencies
- the history of loyalty currencies
- a world-first blockchain loyalty research project
- interviews with blockchain loyalty companies
- the essentials of running an Initial Coin Offering
- business models including tax and legal considerations
- blockchain marketing basics
- an overview of the required technology

PHILIP SHELPER has over 12 years' experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone, as well as running his own loyalty management consultancy, Loyalty & Reward Co. He also manages www.blockchainloyalty.io, a global blockchain loyalty resource centre.

About this title

About the Author

Philip Shelper has over 12 years' experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone, as well as running his own loyalty management consultancy, Loyalty & Reward Co, which he established in 2013. Loyalty & Reward Co focuses on loyalty program design and implementation for major companies globally. Phil is a member of over 140 loyalty programs, and a researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. He is an active cryptocurrency trader and presents regularly on blockchain loyalty at conferences and meet-ups around the world. Phil is always interested to share knowledge about blockchain loyalty, and regularly does so via www.blockchainloyalty.io, a global blockchain loyalty resource centre.

Edition details

• Publisher: Loyalty & Reward Co
• Publication date: 2018
• Language: English
• ISBN 10: 0648353508
• ISBN 13: 9780648353508
• Binding: Paperback
• Number of pages: 170