Items related to Co-Marketing Solution, The
Old-style co-op advertising is the "great cash giveaway," a multibillion-dollar problem. Co-marketing, a far more effective technique, links manufacturer and retailer in channeling branding messages to the end user. (The "Intel Inside" campaign is an example.)
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About the Author:
Shawn Clark is president and CEO of ACS TradeOne Marketing, which offers trade marketing consulting and administration services to more than 150 companies, including IBM and Sony.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill
- Publication date2000
- ISBN 10 0658000063
- ISBN 13 9780658000065
- BindingHardcover
- Edition number1
- Number of pages224
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The Co-Marketing Solution
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ISBN 13: 9780658000065
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