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S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success - Hardcover
Synopsis
S.U.R.E.-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads into a steady stream of revenue. Readers are guided through the steps of the acclaimed S.U.R.E.-Fire program, which include strategic planning, marketing research, developing customer relationships, recognizing sales opportunities, and executing a sales lead campaign.
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About the Author
Russell M. Kern is president of Kern Direct Marketing, an agency specializing in integrated sales lead generation.
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S.U.R.E. - Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success
Published by
McGraw-Hill Companies, The, 2001
ISBN 10: 0658006223
ISBN 13: 9780658006227
Used
Hardcover
First Edition
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1st Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 3365066-75
Quantity: 1 available
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S.U.R.E. - Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success
Published by
McGraw-Hill Companies, The, 2001
ISBN 10: 0658006223
ISBN 13: 9780658006227
Used
Hardcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 1st Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 3365068-75
Quantity: 1 available
Stock Image
S.U.R.E. - Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success
Published by
McGraw-Hill Companies, The, 2001
ISBN 10: 0658006223
ISBN 13: 9780658006227
Used
Hardcover
First Edition
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 1st Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 3365068-75
Quantity: 1 available
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S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success
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S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success
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