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S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success - Hardcover
Synopsis
S.U.R.E.-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads into a steady stream of revenue. Readers are guided through the steps of the acclaimed S.U.R.E.-Fire program, which include strategic planning, marketing research, developing customer relationships, recognizing sales opportunities, and executing a sales lead campaign.
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About the Author
Russell M. Kern is president of Kern Direct Marketing, an agency specializing in integrated sales lead generation.
Review
"Provides a practical and truly comprehensive approach to successful direct marketing for companies large and small." -- Alisa S. Maclin; Program Director, Solutions Marketing; IBM
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill
- Publication date2001
- ISBN 10 0658006223
- ISBN 13 9780658006227
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages304
- Rating
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S.U.R.E. - Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success
Published by
McGraw-Hill Companies, The, 2001
ISBN 10: 0658006223
ISBN 13: 9780658006227
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First Edition
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S.U.R.E. - Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success
Published by
McGraw-Hill Companies, The, 2001
ISBN 10: 0658006223
ISBN 13: 9780658006227
Used
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First Edition
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