Synopsis
Book by Greenbaum, Thomas L.
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About the Author
Tom Greenbaum is a veteran focus group professional who has moderated over 3000 groups in a wide variety of product and service areas. His background is consumer products marketing, but more than half the work he has done in foucs groups has been in non consumer product areas such as medical, financial and industrial businesses.
He begun his career at Procter & Gamble in the Paper Products Division. Then he worked for Church & Dwight (Arm & Hammer) before entering the marketing and sales consulting business in 1973. He has spent more than 40 years working for clients in a variety of marketing research, strategic marketing, sales and promotion areas.
He is a graduate of Lafayette College and has an MBA from Columbia University.
Tom was an adjunct professor of Marketing at the Stern Graduate School of Business for four years teaching classes in qualitative research.
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The Practical Handbook and Guide to Focus Group Research
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New Britian, Connecticut, U.S.A.: Lexington Books, 1987
ISBN 10: 0669147753
ISBN 13: 9780669147759
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