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Book Description Hardcover. Condition: new. Hardcover. Marketing to children is a multi-billion dollar industry. McNeal provides guidelines for tapping into this vast market, and with interviews, observations and analyses, shows the secrets of marketing and selling to children. He discusses children's buying habits and economic motivations, and how children can be succesfully influenced by marketing strategies. He also looks at the future of the children's marketplace, examining the concerns of consumer advocates, regulators, and parents, and what they mean for marketers. No descriptive material is available for this title. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780669276275
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