Synopsis
In 1992, more than 125,000 focus groups--randomly selected individuals, led by a moderator, whose discussion of a particular product provides market data for the manufacturer--will be held in the U.S. Greenbaum, who has worked with focus groups for over 20 years, here shares the latest information on conducting them effectively.
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Review
"Always the leader in spotting crucial trends, Thomas L. Greenbaum was the first professional focus group moderator to speak out and give a wake-up call to the qualitative research industry about the sweeping implications of video conferencing technology. . . . His writing provides a comprehensive exposition on how to optimize this important development with solid tips and recommendations for client users and moderators."
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The Practical Handbook and Guide to Focus Group Research
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