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This text argues that in an increasingly complex world, "simplicity" is going to be a key value. The pace of change is not going to stop so we have to make a conscious effort to make things simpler. Edward de Bono shows that very often a lateral thinking approach can simplify a complex matter.
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About the Author:
Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill. Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind.
Review:
An inspiring man with brilliant ideas. De Bono never ceases to amaze with his clarity of thought. -- Richard Branson
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- PublisherViking
- Publication date1998
- ISBN 10 0670870129
- ISBN 13 9780670870127
- BindingHardcover
- Number of pages320
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