One Click: Jeff Bezos and the Rise of Amazon.com - Softcover

Richard L. Brandt

Softcover

ISBN 10: 0670920665 ISBN 13: 9780670920662

Publisher: Viking, 2011

Synopsis

Through detailed research and interviews with Amazon employees, competitors and observers, Richard L. Brandt has deciphered how Jeff Bezos thinks, what drives his actions and how he makes his business decisions. Amazon.com was waiting to be discovered. It took Bezos's unique character and strategy to make it happen.

About this title

About the Author

RICHARD L. BRANDT is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco.

Review

“Richard Brandt compellingly profiles one of the greatest Internet executives of the era.”
—Stephen Leeb, author of The Oil Factor and Red Alert

“Brandt is an award-winning magazine writer and he has the classic U.S. journalist’s approach—meticulously researched and with breathless, pithy commentary . . . a good story well told. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it—just like shopping on Amazon.”
—Management Today

Edition details

• Publisher: Viking
• Publication date: 2011
• Language: English
• ISBN 10: 0670920665
• ISBN 13: 9780670920662
• Binding: Paperback
• Number of pages: 224