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Sweat Equity: What It Really Takes to Build America's Best Small Companies by the Guys Who Did It - Hardcover

 
9780671552107: Sweat Equity: What It Really Takes to Build America's Best Small Companies by the Guys Who Did It

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The authors distill the hard-won insights of nearly four hundred top growth companies on how to develop a winning business idea and how to market it to make a profit

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Smith, a Forbes editor, and Brown, a Business Week editor, have considerable journalistic experience with emerging companies, defined here as companies under $100 million in sales with five-year growth rates. Their purpose is to analyze the problems entrepreneurs can expect as they try to build their own businesses and to portray the entrepreneurial perspiration that goes into the process. The authors propose a four-stage life cycle: idea, marketing, management, and encore. For each stage key factors are discussed and illustrated with cases from one or more emerging growth companies. Appropriate for businesspeople and investors at this business level, and most suitable for larger business collections. Elin B. Christianson, Library Consultant, Hobart, Ind.
Copyright 1986 Reed Business Information, Inc.

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Smith, Geoffrey N., Brown, Paul B.
Published by Simon & Schuster, 1986
ISBN 10: 0671552104 ISBN 13: 9780671552107
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Brown, Paul B., Smith, Geoffrey
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ISBN 10: 0671552104 ISBN 13: 9780671552107
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ISBN 10: 0671552104 ISBN 13: 9780671552107
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