Reveals the workings of the Cowboys' ruthlessly effective public relations machine, exposes Tom Landry as an ineffective coach, and denounces the power games of Tex Schramm and Gil Brandt
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Bayless, a Texas sportswriter who has covered the Dallas Cowboys for 12 years, is well qualified to write a history of "America's Team," a phrase used at one time admiringly but now sarcastically. And, although he appears to know where the bodies are buried, he is scrupulously fair. He concentrates on Landry, once a great coach, who failed to change with the times and who seemed more interested in God than in people; Gil Brandt, whose early use of computers made him the best drafter in the NFL, but who failed when computerized selection was utilized by all teams; and Tex Schramm, the general manager who hyped the team into a unique position, only to see reality catch up with the hype. No football fan will want to miss this one. (For another perspective, see review of Tom Landry: An Autobiography , Nonfiction Forecasts, June 29). Photos not seen by PW.
Copyright 1990 Reed Business Information, Inc.
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