Marketing Without Megabucks: How to Sell Anything on a Shoestring - Softcover

Horowitz, Shel A.

Softcover

ISBN 10: 067176036X ISBN 13: 9780671760366

Publisher: Touchstone, 1993

Synopsis

Tells how to create free publicity, effective advertising, and successful direct mail campaigns, and discusses name and logo selection, marketing strategy, customer service, and networking

About this title

From the Publisher

The publisher, Alan Friedman , August 15, 1999 Reviews of the most comprehensive book on low-cost marketing "Thank you for your wonderful book 'Marketing without Megabucks'. It is the single most profitable investment I've ever made. With its superb advice, I managed to build a small company turning over close to 1,000,000 US Dollars a year within 2 years and I have not spent a single penny on paid advertising! With our special computer-noise reduction products we have obtained front-page coverage with the most important German computer magazine, and have been featured in 13 other magazines and newspapers. We (rather the product) even have been featured twice on TV...

"Starting this year, we employ 5 people, and estimated turnover for 1999 is 1,400,000 US Dollars. Most helpful were the chapters on working the media, and on customer service/referrals. (20% of our new business comes from referrals.)"

--Georg Schlomka, A Conto GmbH, Germany aconto-nord@noisecontrol.de

The book, written by AWM's director, Shel Horowitz, is a 384-page comprehensive guide to inexpensive, effective marketing and publicity, including major sections on press coverage, advertising, direct mail, and self-made marketing. Originally published in 1993 by Simon & Schuster, it is now available exclusively through the author's firm. We ship out within 48 hours of receiving an order.

There is also a valuable update for this book, covering the Internet and many other marketing developments, available inexpensively to customers of the book.

Here are more reviews and reader comments:

"A scrappy and practical guide for a business owner or manager with limited means. Horowitz is a true salesman for his ideas and provides detailed examples of what can be accomplished...ideal for would be marketing mavens who just happen to be a little short on cash."

--David C. Walters, Christian Science Monitor

"Essential reading for any entrepreneurial venture operating on a financial shoestring and is packed with practical, specific, effective 'things-to-do" that anyone can immediately apply with good effect!"

--Jim Cox, Midwest Book Review

"A real eye-opener...comprehensive yet practical, offering step-by-step methods for creating awareness in the marketplace...specifically geared to the small business. Designed to...help the reader actually create big time marketing opportunities without spending a fortune...step-by-step techniques for implementing marketing strategy...ideas here that you can use on a daily basis."

--Information Broker

"Packed full of ideas...a great deal of useful information here."

--Joel Jones, Library Journal

"Distinguishes the high-cost hype from hard-hitting, cost-efficient techniques...illustrates what can be done when ingenuity and imagination, smart research, and savvy follow-through are recognized as the real riches of sound marketing."

--Business Life

"Leaves no stone unturned: the electronic media...copywriting and graphic arts fundamentals... classified sections (did you know it is often one of the most carefully read parts of any publication?)...display ads...ads on the electronic media (including ethnic and subculture shows)... special interest and service programs...donating or bartering premiums...on-line computing..."

--Sylvie Schneble, Omniartists

"Shel Horowitz is a marketing genius. His marketing book is one of my favorite secret weapons in the fight to get and keep customers. He's sincere, creative, and persuasive."

-Joe Vitale, author, There's a Customer Born Every Minute, The AMA Complete Guide to Small Business Advertising, Cyberwriting, etc.

"I have saved over 100 times the cover price."

--Brian Jud, author/producer, You're On the Air and 16 other books/videos

"Cuts through the glitz to the most effective, economical methods."

--Oregon Business

"I read straight through Marketing Without Megabucks: How To Sell Anything on a Shoestring and thoroughly enjoyed it (I almost missed supper this evening)."

--Kathleen Ryan, Publisher, The Frugal Bugle (private letter)

"Marketing Without Megabucks has proved to be a tremendous boon to our publishing business. The target marketing advice, media placement recommendations, and general message of hope has meant courage and sales. Bravo, Mr. Horowitz."

--Amy Zuckerman, Co-Principal, IN/EX Information Export, Massachusetts

"I wish I had gotten my hands on your book sooner!... I put together a press release and sent it to 9 community newspapers... The first follow-up call I made resulted in a newspaper reporter and photographer at my house yesterday!... It worked and without your book, it definitely would not have happened."

--Christine Smith, Owner, The Babysitters Directory, Minnesota

"The definitive one-volume reference resource for a wide range of inexpensive and easy marketing strategies."

--David J. Dunton, Trade Books Editor, Simon & Schuster

"A one-stop marketing shop. I can't think of a topic that is not comprehensively covered, from classified ads all the way to huge campaigns."

--Brandi Jasmine, freelance business reviewer and Web publisher

"Horowitz puts Jay Levinson's popular Guerrilla Marketing theory into practice by explaining, in detail, how to market... Also thrown in is a heap of useful examples and some of the best advice we've read for naming a business."

--Rodney J. Moore, Home Office Computing

One thing's for sure: anyone who spends the money for your book will save those dollars many times over.

--Gloria Grening Wolk, author, Cash For The Final Days

From the Author

One-stop marketing resource for small business/nonprofits A complete guide for the entrepreneur or agency staffer who wants to get the message out effectively with little or no expense. Covers free publicity in the media, writing power-packed ads and direct mail copy, ways to save big bucks on traditional advertising, and much more. (The Internet and other newer marketing methods are covered in my newest book, Grassroots Marketing: Getting Noticed in a Noisy World.)

Home Office Computing noted that this book puts into practice the theories of Guerrilla Marketing.

Marketing Without Megabucks: How to Sell Anything on a Shoestring should save the average business owner thousands of dollars every year. I have used the techniques to build my little two-person shop in Western Massachusetts into an international business with clients on three continents--with a marketing expenditure so small as to be ludicrous.

About this edition

• Publisher: Touchstone
• Publication date: 1993
• ISBN 10: 067176036X
• ISBN 13: 9780671760366
• Binding: Paperback
• Edition number: 1
• Number of pages: 384