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Synopsis
recipes features witty anecdotes highlighting various ""secret ingredients"" that were designed by manufacturers to sell their products. 35,000 first printing. $30,000 ad/promo. Lit Guild & Doubleday Alt.
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From Publishers Weekly
McLaughlin, coauthor of The Silver Palate Cookbook , also did well by this book's predecessor, and so here is more of, roughly, the same: a recipe for buffalo wings that requires Lipton's onion soup mix, Imperial margarine and Wish-bone blue cheese dressing; another, for "Rich Lemon Bars," that calls for Realemon juice; and "Philly" pound cake with Philadelphia Brand Cream Cheese in it. Brand names can make the heart grow fonder; some junk can be our friend. Or maybe it's the idea that what people grew up on they never quite outgrow. them. Anyway, this book impels a return to stock items that may tempt more than reward; temptation, however, may bring its own reward. So try "Toffee Fantasy Pie," courtesy of the Heath Bar, or Manhattan meat balls, "gilded" with Kraft Barbecue Sauce. Some things sound too disgusting to consider, and which is which should be left to individual judgment. Literary Guild and Doubleday Book Club alternate.
Copyright 1993 Reed Business Information, Inc.
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- PublisherSimon & Schuster
- Publication date1994
- ISBN 10 0671867210
- ISBN 13 9780671867218
- BindingHardcover
- Edition number1
- Number of pages144
- Rating
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More Back of the Box Gourmet: From Spamburgers to Toll House Pies--A Nostalgic Collection of More Than 120 Hit Recipes from American Food Packages
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