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Understanding Korean Webtoon Culture: Transmedia Storytelling, Digital Platforms, and Genres (Harvard East Asian Monographs) - Softcover
- PublisherHarvard University Asia Center
- Publication date2022
- ISBN 10 0674291328
- ISBN 13 9780674291324
- BindingPaperback
- Number of pages252
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Understanding Korean Webtoon Culture: Transmedia Storytelling, Digital Platforms, and Genres (Harvard East Asian Monographs)
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Harvard University Asia Center
(2022)
ISBN 10: 0674291328
ISBN 13: 9780674291324
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Understanding Korean Webtoon Culture: Transmedia Storytelling, Digital Platforms, and Genres (Harvard East Asian Monographs)
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Harvard University Asia Center
(2022)
ISBN 10: 0674291328
ISBN 13: 9780674291324
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Understanding Korean Webtoon Culture : Transmedia Storytelling, Digital Platforms, and Genres
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Understanding Korean Webtoon Culture - Transmedia Storytelling, Digital Platforms, and Genres
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Understanding Korean Webtoon Culture
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Understanding Korean Webtoon Culture: Transmedia Storytelling, Digital Platforms, and Genres (Harvard East Asian Monographs)
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Harvard University Asia Center
(2022)
ISBN 10: 0674291328
ISBN 13: 9780674291324
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Understanding Korean Webtoon Culture: Transmedia Storytelling, Digital Platforms, and Genres (Harvard East Asian Monographs)
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Harvard University Asia Center
(2022)
ISBN 10: 0674291328
ISBN 13: 9780674291324
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Understanding Korean Webtoon Culture: Transmedia Storytelling, Digital Platforms, and Genres (Harvard East Asian Monographs) by Jin, Dal Yong [Paperback ]
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Harvard University Asia Center
(2022)
ISBN 10: 0674291328
ISBN 13: 9780674291324
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Understanding Korean Webtoon Culture (Paperback)
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Harvard University Press, Cambridge, Mass
(2022)
ISBN 10: 0674291328
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Book Description Paperback. Condition: new. Paperback. Webtoons-a form of comic that are typically published digitally in chapter form-are the latest manifestation of the Korean Wave of popular culture that has increasingly caught on across the globe, especially among youth. Originally distributed via the Internet, they are now increasingly distributed through smartphones to ravenous readers in Korea and around the world.The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling-the flow of a story from the original text to various other media platforms, such as films, television, and digital games-and the convergence of cultural content and digital technologies. Fans can enjoy this content anytime and anywhere, either purely as webtoons or as webtoon-based big-screen culture.Understanding Korean Webtoon Culture analyzes webtoons through the lens of emerging digital cultures and discusses relevant cultural perspectives by combining two different, yet connected approaches, political economy and cultural studies. The book demonstrates the dynamics between structural forces and textual engagement in global media flows, and it illuminates snack-culture and binge-reading as two new forms of digital culture that webtoon platforms capitalize on to capture people's shifting media consumption. The rise of webtoons has altered the Korean cultural market due to the growth of transmedia storytellingthe flow of a story from the original text to various other platforms, such as films, television, and games. Understanding Korean Webtoon Culture demonstrates the dynamics between structural forces and textual engagement in global media. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780674291324
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Understanding Korean Webtoon Culture: Transmedia Storytelling, Digital Platforms, and Genres
Published by
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(2022)
ISBN 10: 0674291328
ISBN 13: 9780674291324
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Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9780674291324
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