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Revolution at the Checkout Counter: The Explosion of the Bar Code (Wertheim Publications in Industrial Relations) - Hardcover

 
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The Universal Product Code (U.P.C.)--a small rectangle of black and white bars--adorns virtually every retail item we purchase. Yet twenty-five years ago, the U.P.C. was a mere kernel of an idea shared by a small cadre of manufacturing and chain store executives. Here Stephen Brown, the legal counsel of those pioneering executives, traces its origin and evolution.

The development of the U.P.C. illustrates the process of...

About the Author

Stephen A. Brown is an attorney in Alexandria, Virginia.

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Revolution at the Checkout Counter is an absolute must for both business and food watchers. It deserves to be a classic. Stephen A. Brown, a Virginia attorney, was himself part of the plot, legally advising the pioneering grocery executives, many of whom he sketches. The tale he tells is riveting. He plots the people and companies who believed 30 years ago that there might be a value in having...

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Brown, Stephen A.
Published by Harvard University Press, 1997
ISBN 10: 0674767209 ISBN 13: 9780674767201
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Stephen A. Brown
ISBN 10: 0674767209 ISBN 13: 9780674767201
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Brown, Stephen A.
ISBN 10: 0674767209 ISBN 13: 9780674767201
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Brown, Stephen A.
ISBN 10: 0674767209 ISBN 13: 9780674767201
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Condition: as new. Cambridge, MA. : Harvard University Press, 1997. Hardcover. Dustjacket. 320 pp. - The Universal Product Code (U.P.C.)--a small rectangle of black and white bars--adorns virtually every retail item we purchase. Yet twenty-five years ago, the U.P.C. was a mere kernel of an idea shared by a small cadre of manufacturing and chain store executives. Here Stephen Brown, the legal counsel of those pioneering executives, traces its origin and evolution. The development of the U.P.C. illustrates the process of setting industry standards without government intervention and shows how systems of complementary technologies evolve. The economic consequences of the U.P.C. are investigated in an introduction by Professor John T. Dunlop and Jan Rivkin. Condition : as new copy. ISBN 9780674767201. Keywords : ECONOMICS, Product coding. Seller Inventory # 280958

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