Items related to Retail Merchandising: Concepts, Dynamics, and Applications
Synopsis
This reorganized second edition is designed to equip readers with the underlying fundamentals of sound merchandising theory, and the ability to mathematically translate that theory into the planning factors that govern the day-to-day operations of a profitable retail enterprise.
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From the Publisher
This book supports its premise that "the traditional talent of having a keen nose for merchandising will no longer suffice in the dynamics of the modern retail marketplace" by taking a "nuts and bolts" approach to the topic. This reorganized edition equips readers with the underlying fundamentals of sound merchandising theory, and the ability to mathematically translate that theory into the planning factors that govern the day-to-day operations of a profitable retail enterprise. It achieves this by supporting in-depth theoretical concepts, such as the cost method of inventory, with realistic problems that expose the theory's benefits and weaknesses, and the mathematical knowledge necessary to understand and use those theories in real- life instances.
"About this title" may belong to another edition of this title.
- PublisherMerrill Pub Co
- Publication date1987
- ISBN 10 0675204453
- ISBN 13 9780675204453
- BindingHardcover
- LanguageEnglish
- Number of pages591
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Retail Merchandising: Concepts, Dynamics, and Applications
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Retail Merchandising: Concepts, Dynamics, and Applications
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Retail Merchandising: Concepts, Dynamics and Applications
Published by
Merrill Publishing Company, 1987
ISBN 10: 0675204453
ISBN 13: 9780675204453
Used
Hardcover
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Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780675204453. Seller Inventory # 8829260
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