Retailing: Principles and Practices

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9780675204743: Retailing: Principles and Practices

This work offers coverage of topics and issues in retailing, including entrepreneurial and small business retailing, diversity, data-based marketing and relationship retailing.

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Like its predecessors, Retailing, Sixth Edition represents the most comprehensive text in the field.

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Lewison, Dale M., Delozier, M.Wayne
Published by Merrill
ISBN 10: 0675204747 ISBN 13: 9780675204743
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Dale M. Lewison; M.Wayne Delozier
Published by Merrill (1986)
ISBN 10: 0675204747 ISBN 13: 9780675204743
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