Items related to International Marketing: Analysis and Strategy
Book by Onkvisit, Sak
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About the Author:
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Sak Onkvisit is Professor of Marketing at San José State University, USA
John Shaw is Professor of Marketing at Providence College, USA
It is very rare that a single text effectively provides a comprehensive coverage of both macro and micro issues in international marketing. These authors have done an excellent job of developing a framework that admiringly integrates both these perspectives. The practical examples that effectively illustrate the concepts are impressive, as is the breadth of industries covered in the discussions and the way each chapter provides a rich collection of concepts and strategies. I would particularly applaud the extensive coverage of the cultural aspects of marketing strategies in multiple chapters. This book is a must for all aspiring managers, who want to meet international marketing challenges successfully, in a rapidly evolving business context.
–Durairaj Maheswaran, Stern Research Professor of Marketing, Stern School of Business
–Durairaj Maheswaran, Stern Research Professor of Marketing, Stern School of Business
"About this title" may belong to another edition of this title.
- PublisherPrentice Hall
- Publication date1989
- ISBN 10 0675205565
- ISBN 13 9780675205566
- BindingHardcover
- Edition number4
- Number of pages848
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International Marketing
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Prentice Hall
(1989)
ISBN 10: 0675205565
ISBN 13: 9780675205566
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Book Description Hardback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR012492268
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Book Description Gebundene Ausgabe. Condition: Gut. Sofort verfügbar / Versand am folgenden Arbeitstag / mit Rechnung / daily shipping worldwide with invoice / ex library / Sprache: Deutsch Gewicht in Gramm: 550. Seller Inventory # 147603
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Book Description Gebundene Ausgabe. Condition: Gut. 736 Seiten Gepflegtes ehemaliges Bibliotheksexemplar mit den üblichen Kennzeichnungen (z.B. Barcode und Inventarisierungsnummer); in der Regel foliiert (Umschlag aus selbstklebender Folie). Zustand unter Berücksichtigung des Alters gut. Tagesaktueller, sicherer und weltweiter Versand. Wir liefern grundsätzlich mit beiliegender Rechnung. 950310.01 Sprache: Englisch Gewicht in Gramm: 1520. Seller Inventory # 448525
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