Originally published in 1969, this book laid out the dimensions of American global domination, emphasizing the role of media-cultural power. This updated edition concludes that the early forms of American cultural imperialism have been transformed into an institutionalized brand of transnational cultural power that propagates and disseminates the ethos of consumption to the world-at-large.
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George Gerbner is professor emeritus at the Annenberg School for Communication at the University of Pennsylvania. Hamid Mowlana is professor of communication at American University and president of the International Association of Media Research. Herbert I. Schiller is professor emeritus of communication at the University of California at San Diego.
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