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Synopsis
This volume brings together the best of the Tom Peters seminars, complete with visual materials. The Tom Peters Seminar demonstrates Peters' unconventional analysis that challenges outdated corporate structures and demonstrates that in the 1990s, "imagination is the source of value in the economy." Peters' bold ideas vault business thinking beyond change--toward invention and revolution.
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From the Back Cover
Tom Peters has for twelve years been telling business that the rules have changed. Now he goes farther in The Tom Peters Seminar, the first in an exciting new series of original paperback books aimed at helping everyone - Fortune 500 chairmen, middle managers trying to hold on to their place on the ladder (a mistake!), and hotel housekeepers - thrive in the brave new world of business. He presents the provocative and sometimes scary analysis and advice that have led thousands from all over the globe to spend up to $1,500 a day to attend his trademark seminars. These bold ideas vault business people beyond reengineering, beyond total quality management, beyond empowerment, even beyond change - toward reinvention and revolution. The result, organized around nine such "beyonds", is a timely, graphically exciting volume, loaded with "how tos". In presenting a radical new view of how business can work, Peters offers the following challenge: "If you're not irate in the first thirty minutes of reading, if you don't throw this book down at least once in the first hour, and if you don't reach for the Maalox by the two-hour mark, then I and this book will have utterly failed you".
About the Author
TOM PETERS continues to be in constant demand for lectures and seminars. In addition to researching and writing his books, he travels more widely than ever to monitor and observe the business environment worldwide. The founder of the Tom Peters Group in Palo Alto, California, he lives mostly on American Airlines, or with his family on a farm in Vermont or an island off the Massachusetts coast.
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- PublisherVintage
- Publication date1994
- ISBN 10 0679754938
- ISBN 13 9780679754930
- BindingPaperback
- Number of pages336
- Rating
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