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Iacocca : An Autobiography
Published by
Longmeadow Press, Stamford, Connecticut
(1984)
ISBN 10: 068140194X
ISBN 13: 9780681401945
Used
Trade Paperback
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Book Description Trade Paperback. Condition: Good. No Jacket. Large Print Edition. {Longmeadow Press; Stamford, Connecticut; 1984; Trade Paperback; Good/No Jacket; 8vo - over 7¾" - 9¾" tall; Large Print Edition; ISBN: 0-681-40194-X.} Slight curl to front cover; wear along cover edges; water stain at tail of rear cover. Large Print edition. "Now, in his unique, hard-hitting style, Lee Iacocca gives us the facts on: how he changed the American auto industry in the mid-60s by creating the Mustang, a car that sold an unbelievable 418,812 in its first year alone; what really went on at Ford -- a behind-the-scenes look at Henry Ford's reign of intimidation and manipulation; the miraculous rebirth of Chrysler from near bankruptcy to repayment of its controversial $1.2 billion loan so early that Washington didn't even know how to cash the check. More than an amazing personal success story, Iacocca offers a compelling and thought-provoking assessment of American business, cogently illustrated with examples form his won career at Ford and Chrysler--thoughts on the art of winning and losing; the relationship of unions and management; the role of advertising and marketing; and dynamic personal insights on running company and succeeding in business in today's tough competitive climate." Listing updated 11-4-2005. Seller Inventory # 001953
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