Numerous diagrams and sample ads are incorporated in a guide to copywriting for print, radio, and television media that includes a survey of the advertising industry and tips on applying psychological principles
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Book Description Macmillan Pub Co, 1977. Book Condition: Good. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP10478396
Book Description Cengage Gale. Paperback. Book Condition: Good. Minimal damage to cover and binding. Pages show light use. Bookseller Inventory # G0684147718I3N00
Book Description Macmillan Pub Co, 1977. Paperback. Book Condition: VeryGood. Dust Jacket Condition: none. 9 tall, ***VG+/--***, corners sl. rubbed, spine creased, o/w cover is VG+, binding tight, underlining throughout, o/w text clean and bright, 233 pp., a concise handbook for anyone with an interest in advertising. Satisfaction Guaranteed, International Shipping, Photos upon request. Bookseller Inventory # 36978
Book Description Macmillan Pub Co, 1977. Paperback. Book Condition: Used: Good. Bookseller Inventory # SONG0684147718