Advertising How to Write the Kind That Works - Softcover

David & Nason John Malickson; John W. Nason

 
9780684176321: Advertising How to Write the Kind That Works
Softcover
ISBN 10: 0684176327 ISBN 13: 9780684176321
Publisher: Prentice Hall, 1982

Synopsis

Numerous diagrams and sample ads are incorporated in a guide to copywriting for print, radio, and television media that includes a survey of the advertising industry and tips on applying psychological principles

"synopsis" may belong to another edition of this title.

Publisher
Prentice Hall
Publication date
1982
Language
English
ISBN 10 
0684176327
ISBN 13 
9780684176321
Binding
Paperback
Number of pages
220

Other Popular Editions of the Same Title

9780684147710: Advertising--How to Write the Kind That Works

Featured Edition

ISBN 10:  0684147718 ISBN 13:  9780684147710
Publisher: Macmillan Pub Co, 1977
Softcover