Synopsis
In Comeback, Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America's premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U.S. car industry seemed to be on the brink of extinction. It ends just over a decade later, with a remarkable turn of the tables, as Japan's car industry falters and America's Big Three emerge as formidable global competitors.
Comeback is a story propelled by larger-than-life characters -- Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, among many others -- and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late.
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About the Author
Paul Ingrassia, formerly the Detroit bureau chief for The Wall Street Journal and later the president of Dow Jones Newswire, is the deputy editor-in-chief of Reuters. Winner of the Pulitzer Prize in 1993 (with Joseph B. White) for reporting on management crises at General Motors, he is the author of Crash Course: The American Automobile Industry’s Road from Glory to Disaster.
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Comeback: The Fall & Rise of the American Automobile Industry
Published by
Simon & Schuster (edition Revised ed.), 1995
ISBN 10: 0684804379
ISBN 13: 9780684804378
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
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Paperback. Condition: Fair. Revised ed. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 0684804379-7-1
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Comeback: The Fall & Rise of the American Automobile Industry
Seller: Greenworld Books, Arlington, TX, U.S.A.
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Condition: acceptable. Fast Free Shipping â" A well-loved copy with text fully readable and cover pages intact. May display wear such as writing, highlighting, bends, folds or library marks. Still a complete and usable book. Seller Inventory # GWV.0684804379.A
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Comeback: The Fall & Rise of the American Automobile Industry
Seller: Wonder Book, Frederick, MD, U.S.A.
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Condition: As New. Like New condition. A near perfect copy that may have very minor cosmetic defects. Seller Inventory # M09A-03804
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Comeback: The Fall & Rise of the American Automobile Industry
Seller: Wonder Book, Frederick, MD, U.S.A.
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Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # K01L-00319
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Comeback: The Fall & Rise of the American Automobile Industry
Seller: The Maryland Book Bank, Baltimore, MD, U.S.A.
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paperback. Condition: Very Good. Revised ed. Used - Very Good. Seller Inventory # 3-VV-3-0149
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Comeback: The Fall & Rise of the American Automobile Industry
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condition: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00100820577
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Comeback: The Fall and Rise of the American Automobile Industry
Seller: George Cross Books, Lexington, MA, U.S.A.
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Paperback. Reprint edition. Very Good/Wraps (23577) A Very Good paperback with lightly rubbed covers. Clean, tight, unmarked. . 514. Seller Inventory # 23577
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Comeback: The Fall & Rise of the American Automobile Industry
Seller: Pomfret Street Books, Carlisle, PA, U.S.A.
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Soft cover. Condition: Good. Binding Tight Pages Clean Front Wrap Torn. Book. Seller Inventory # 124870
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Comeback: The Fall & Rise of the American Automobile Industry
Seller: BookHolders, Towson, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: Reprint ] Publisher: Simon & Schuster Pub Date: 10/18/1995 Binding: Paperback Pages: 512 Reprint edition. Seller Inventory # 6603019
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Comeback: The Fall and Rise of the American Automobile Industry
Published by
Touchstone Books/ Published by Simon & Schuster, Inc., New York, et al., 1995
ISBN 10: 0684804379
ISBN 13: 9780684804378
Used
Trade Paperback
Seller: gearbooks, The Bronx, NY, U.S.A.
Seller rating 5 out of 5 stars
Trade Paperback. Condition: Very Good. Cheung Tai (Cover Design by) (illustrator). 1st Touchstone Ed. 1995, 1st Printing. 514 pp. Great copy with tight binding and clean text. Pages are mildly tanned. Minimal external wear save for some wear on bottom edge and slight bumping to front cover edges. Seller Inventory # 2iiDd0010