A penetrating look at the life and times of the man who created one of this century's most enduring fictional icons explores how a series of dead-end jobs led Burroughs to try his hand at writing and business ventures, many involving the mythical Tarzan.
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John Taliaferro has been a senior editor at Newsweek and Texas Monthly. He is the author of one other book, also a biography: Charles M. Russell: The Life and Legend of America's Cowboy Artist. He divides his time between Texas and Montana.
Burroughs (1875-1950), the prolific pulp novelist whose Tarzan saga unfolded in adventure tales and movies, sold 60 million books during his lifetime, making him the bestselling American author of the first half of this century. While Taliaferro, former L.A. bureau chief at Newsweek, acknowledges the mediocrity of Burroughs's fiction, and fully exposes the pulp writer's racism and outlandish political beliefs, this low-key bio is also a compelling case study of the mushrooming of popular culture. In 1923, the one-time pencil-sharpener salesman became one of the first writers to incorporate, overseeing an empire encompassing story syndication, ranching and real estate. He struck lucrative deals to turn his lord-of-the-apes yarns into motion pictures, plays, a radio show and a daily comic strip. He also licensed Tarzan statuettes, Tarzan ice cream and Tarzan board games. Burroughs emerges as a predecessor of Walt Disney, whose life often seems as improbable as his fantastical plots. A frequent school dropout, rejected by the Rough Riders in 1898, he took a string of dreary jobs and failed in two marriages, finally turning to writing in his mid-30s. A rabid eugenicist, he advocated sterilization of "instinctive criminals" as well as "defectives and incompetents." He "never set foot in Africa," according to Taliaferro, but at age 66, he traversed the Pacific as the oldest American correspondent to cover WWII. Taliaferro convincingly portrays the adventure novelist as a vain workaholic who lived beyond his means and kept churning out material to finance his tastes for cars, thoroughbreds and even an airplane of his own. Despite the myriad poor films and imitators Burroughs inspired, Tarzan lives on, and his fans will find this entertaining, warts-and-all bio irresistible. Photos.
Copyright 1999 Reed Business Information, Inc.
From out of the literary jungle, a fast-paced, ripsnorting biography of the bestselling American writer of the first half of the 20th century. Though Tarzan may be Burroughs most lasting claim to fame, nearly all of his dozens and dozens of books are still profitably in print. With an oeuvre that spans the pulp universe from sci-fi adventures to costume dramas to westerns, Burroughs was as successful as he was prolific. Though he didnt turn his hand to writing till the relatively advanced age of 37, he quickly made up for lost time, regularly churning out 100,000-word serialized novels in just a couple of months. Before he found his muse, as hed cheerfully admit later, hed failed at almost every occupation hed tried his hand at, from soldier to policeman to salesman. Writing was a quick, almost desperate attempt to eke out his slender income. But in only a few years, he was able to turn to writing full-time. It was the golden age of American popular fiction, with dozens of magazines paying top dollar for everything from stories to full-blown novels. While few admired Burroughss vigorous but workaday prose, his storytelling gifts, even if they got hackneyed from time to time, were what attracted increasingly large audiences. But Burroughss true gift was in pioneering cross-promotion: ``As he saw it, the act of writing was only part of his job description; marketing, he grasped, could and should be its own fine art.'' Burroughs was one of the first writers to incorporate, one of the first to build a multimedia empire, one of the first to license his creations to everyone from ice-cream makers to toy manufacturers. Taliaferro, a former editor at Newsweek and Texas Monthly, has put together a fast-paced, highly readable account that walks a perfect line between appreciation and critical awareness. (16 pages b&w photos, not seen) -- Copyright ©1999, Kirkus Associates, LP. All rights reserved.
The creator of the "lord of the jungle" was definitively profiled by Irwin Porges in Edgar Rice Burroughs: The Man Who Created Tarzan (1975). This volume acknowledges its debt to Porges and presents a contemporary spin, focusing on Burroughs as the father of the first pop phenomenon to achieve global saturation ? la Star Trek and Michael Jordan. Burroughs became the "lord of pulp fiction" not only as a writer but as an entrepreneur. He licensed Tarzan for radio, newspaper comics, motion pictures, action figures, games, puzzles, and even bread. Over 50 million copies of Tarzan books have been sold, and the next Disney animated opus will adapt Tarzan of the ApesAundoubtedly with a promotional blitz that would impress even Burroughs. If it lacks the detail of Porges's biography, this vigorous endeavor from a former senior editor of Texas Monthly and Newsweek is still a good buy for many public and academic libraries.ARichard K. Burns, MSLS, Hatboro, PA
Copyright 1999 Reed Business Information, Inc.
Chapter 1: The Sum of the Parts
"If you write one story, it may be bad; if you write a hundred, you have the odds in your favor," Edgar Rice Burroughs lectured young authors. In his case, though, it took far fewer to hit the mark. Tarzan of the Apes, written when he was thirty-six years old, was only the third story Burroughs submitted for publication. It ran in full in the October 1912 issue of The All-Story, taking up virtually the entire magazine. The reception exceeded the wildest dreams of author and editors alike and triggered a phenomenon unprecedented in publishing history. Dazzled readers proclaimed Tarzan one of the best adventure tales ever and pleaded for more. And so Burroughs obliged: twenty-three more Tarzan novels over the next thirty years, plus another fifty non-Tarzans, including eleven set on Mars, six at the center of the Earth, and five on Venus. A formal accounting of Burroughs's total sales has never been made, but the most conservative estimate is thirty million books sold during his lifetime; a more generous tally is sixty million. Considering that Burroughs's titles have been published in more than thirty languages and given the broad circulation of his stories in magazines and comics, there can be little question that he was the most widely read American author of the first half of the twentieth century.
"I had this story from one who had no business to tell it to me, or any other," he begins his chronicle of an orphaned child raised by apes. More truthfully, his tale was guided by a number of distinguishable sources, including the legend of Romulus and Remus, wild children of early Rome; Mowgli, the boy raised by wolves in Kipling's The Jungle Book; and travelogues of colonial Africa from the end of the nineteenth century. Burroughs had never heard of Rousseau's noble savage or Nietzsche's Übermensch, and though he owned a copy of Darwin's The Descent of Man, he never got much beyond sketching a monkey on the title page. Nevertheless, he had acquired a layman's grasp of one of the burning issues of the post-Victorian era -- and for that matter, every period since. "I was mainly interested in playing with the idea of a contest between heredity and environment," he wrote in Writer's Digest twenty years after the first publication of Tarzan of the Apes. "For this purpose I selected an infant child of a race strongly marked by hereditary characteristics of the finer and nobler sort, and at an age at which he could not have been influenced by association with creatures of his own kind I threw him into an environment as diametrically opposite that to which he had been born as I might well conceive."
Baby Tarzan, as nearly everyone knows, grows up to become lord of the apes. He is a crafty woodsman and a silent stalker. His eyes, ears, and nose miss nothing. He "fills his belly by the chase" and prefers his meat raw. He backs down to neither man nor beast and does not recognize fear. "I know the word," he says in Tarzan and the Leopard Men, "but what has it to do with death?" Every Tarzan tale is full of stupendous action: mortal combat with apes and lions and breathtaking aerial traverses of the "middle terraces" of the African forest. In its sheer passion, Tarzan's yell, the victory bellow of the bull ape, is the supreme cri de coeur, and his romance with Jane is as primal and star-crossed as those of Romeo and Juliet or Beauty and the Beast.
But what many people forget -- particularly those more familiar with Metro-Goldwyn-Mayer's and Johnny Weissmuller's film version of the Tarzan story -- is that Tarzan, besides being king of the jungle, is also the son and rightful heir of England's Lord and Lady Greystoke, and in the final pages of Tarzan of the Apes, he must come to terms with his gentility. Loincloth, knife, and bow remain his preferred wardrobe, but he adjusts to tailored suits and cafe society with remarkable ease. In later episodes, he flies a plane, quotes Latin, and oversees English and African estates. Blood -- in his case, blue blood -- always tells, an axiom that Burroughs stresses in nearly all of his stories.
In his sublime synthesis of nature and nurture, Tarzan is as timely as he is timeless. By the turn of the nineteenth century, America's idol of earthy virtue, the frontiersman, had been crowded out by the decadent city slicker and by a new class of immigrants, mostly Mediterranean and Eastern European, who, in contrast to the fin de siècle bourgeoisie, were deemed too uncouth, too thick-wristed to enrich the American commonweal. Enter Tarzan, the embodiment of Teddy Roosevelt's "strenuous life," a latter-day Leatherstocking whose exuberant physicality and solid pedigree provided a welcome antidote to the mongrel modern age.
And in short order, he became a superhero, the first pop icon to attain global saturation. As such, he was the forefather of Superman and more recent real-life marvels such as Michael Jordan. Before Tarzan, nobody understood just how big, how ubiquitous, how marketable a star could be.
But while there can hardly be a person on the planet who has not heard of Tarzan, very few are familiar with Edgar Rice Burroughs. Most who recognize the stuffy triple name assume that, like Lord Greystoke, he must be British, when in fact he was a native of Chicago and the founder of -- what else? -- Tarzana, California. Despite his enormous appeal, his work is not taught in schools or welcomed in the American canon; as a result, only diehard Burroughs buffs -- most of whom cherish their collections of Burroughs books and memorabilia like splinters from the true cross -- have any feel for the clever and complex creator of the century's most popular hero.
One reason for Burroughs's undeserved ostracism is the stigma attached to pulp fiction. According to the laws of the cultural jungle, writers like Hemingway or Fitzgerald are literary lions; Burroughs and other paid-by-the-word authors of science fiction, westerns, whodunits, and romantic confessionals are monkeys with typewriters -- hacks. Burroughs pretended not to mind his lowbrow status. "I don't think my work is 'literature,' I'm not fooling myself about that," he told the Los Angeles Times. Writers of his ilk, he volunteered with a shrug, belong "in the same class with the aerial artist, the tap dancer, and the clown." Even so, he tried again and again to break out of the pulp ghetto and place his stories in "slicks" -- The Saturday Evening Post, Cosmopolitan, Collier's -- where the money and prestige were better.
Because of his low regard for his profession and because he had backed into it at such a late age, Burroughs was always uncomfortable with his accomplishments. "If I had striven for long years of privation and effort to fit myself to become a writer, I might be warranted in patting myself on the back," he confessed to his brother George in 1929, "but God knows I did not work and still do not understand how I happened to succeed." Nevertheless, his imagination was evident from the start. He drew delightful caricatures and wrote clever verse as a young boy, creativity that was curbed by his short attention span and his unshakeable sense that he did not meet the standards of his father, Maj. George Tyler Burroughs, a well-to-do Civil War veteran. His academic record was erratic, demotions and dismissals negating any bursts of achievement. He won an appointment to West Point only to fail the entrance exam, and he never lasted long at jobs, even the ones at which he did well, such as supervising the stenography department at Sears, Roebuck. By the time he started writing in earnest, he did so more out of resignation than avocation. "I was sort of ashamed of it as an occupation for a big, strong, healthy man," he confessed.
To thrive in the pulp market, where a go
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