The CATERPILLAR DOESNT KNOW: HOW PERSONAL CHANGE IS CREATING ORGANIZATIONAL CHANGE - Hardcover

Hey, Kenneth; Moore, Peter D.

Hardcover

ISBN 10: 0684834294 ISBN 13: 9780684834290

Publisher: Free Press, 1998

Synopsis

Complemented by charts, questionnaires, and real-life examples such as MasterCard, Pepsico, and Met Life, a guide for executives and managers shows them how to tailor their management techniques to anticipate consumer trends rather than follow them. 12,500 first printing.

About this title

About the Author

Kenneth R. Hey is a managing partner at Inferential Focus, a New York-based market-intelligence firm that specializes in detecting important economic, social, technological, and political changes in the United States and abroad. Mr. Hey directs the firm's research activities and translates its market intelligence into written briefings for clients. He lives in Atlanta.

Reviews

It is a brave new world of business, and all bets are off. No longer is the "corporate culture" a long-established rote following of the rules. At least that is the hypothesis of authors Hey and Moore, marketing intelligence experts who have developed a way to predict what the market will bear in upcoming years despite the lack of companies following the "rules." Naturally, modern companies are going to want to be able to predict the market, and through examples of philosophy and marketing trends, the authors are happy to oblige, making this a must-have book for any aspiring entrepreneur as well as any big-name, high-profile fast-trackers for any major companies. It is a dry-as-a-desert read, but some of the statistics cited are eyebrow raisers, and there is no denying the earnest sincerity of the authors in trying to get business leaders to pay attention to the "meaning" behind operating businesses. Joe Collins

This is a book about change. As partners at Inferential Focus, the authors spend time predicting change and anticipating future consumer preferences for their corporate clients. Part 1, "The Pursuit of Wealth," describes the new realities that threaten the continued viability of post-World War II institutions. Part 2, "The Pursuit of Meaning," explains that individuals have made personal changes that do not relate to or harmonize with the old organizations, services, and products. Part 3, "Sustainable Relationships," tells how some organizations have reassessed themselves and are working to develop better relationships with employees and customers. Each chapter concludes with a "Critical Insight." The authors' observations indicate that the "more, better, faster" mentality that drove us through decades of success may now be obsolete. Their challenging new ideas will prove useful in most business collections.?Susan C. Awe, Jefferson Cty. P.L. System, Arvada, CO
Copyright 1998 Reed Business Information, Inc.

Edition details

• Publisher: Free Press
• Publication date: 1998
• Language: English
• ISBN 10: 0684834294
• ISBN 13: 9780684834290
• Binding: Hardcover
• Number of pages: 304