Creating the Digital Future: The Secrets of Consistent Innovation at Intel - Hardcover

Yu, Albert Y.c.

Hardcover

ISBN 10: 0684839881 ISBN 13: 9780684839882

Publisher: Free Press, 1998

Synopsis

Nowhere are the perils of success more threatening than in the fast-paced personal computer and semiconductor markets. Here today's exciting innovation quickly becomes yesterday's news. In this unforgiving climate, Intel Corporation has established itself as the undisputed trailblazer of microprocessor and silicon technologies. What exactly are the secrets of consistent innovation at Intel? Top microprocessor expert and Intel insider Albert Yu reveals that the key lies in Intel's ability to reinvent itself. In this fascinating and instructive book, Dr. Yu shows how Intel "obsoletes" its own products and relentlessly raises the bar to the next level. He brings the reader into the results-oriented, hyper-innovative, creative Intel culture that thrives on fresh ideas, risk-taking, and learning from failure. Yu shows how volume is a key to profits and describes how interactions between customers, marketers, and engineers often generate sparks that spawn great products. Above all, Dr. Yu demonstrates that Intel has prevailed by learning lessons from its mistakes in fierce, bitter competition with Motorola and Sun's SPARC for strategic leadership of the high-technology world.

About this title

Review

In Creating the Digital Future, Albert Yu, senior vice president of Intel's Microprocessor Products Group, reflects on the history and culture of Intel and shows how the company maintains the mindset of a 30-year-old start-up. Starting with an analysis of Moore's Law (Gordon Moore was a cofounder of Intel), which states that the number of transistors on a semiconductor chip doubles every 18 to 24 months, Yu traces Intel's fast track into the digital world--past, present, and future. Occasionally the book cheerleads Intel's accomplishments and reads as if it were written for insiders and friends. And while Yu reveals nothing new about Intel or the art and science of management, what comes across as most remarkable is Yu himself--his enthusiasm and openness to new ideas might make you wish he was your boss. --Harry C. Edwards

About the Author

Albert Yu is Senior Vice President and General Manager of the Microprocessor Products Group at Intel Corporation. Dr. Yu is the author of many technical and professional articles and frequently lectures throughout the world on the future of microprocessors, computing, and the management of technology. He lives in Los Altos, California.

Edition details

• Publisher: Free Press
• Publication date: 1998
• ISBN 10: 0684839881
• ISBN 13: 9780684839882
• Binding: Hardcover
• Language: English
• Number of pages: 224