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Synopsis
Offers a series of innovative management and organizational concepts that are driving companies and employees to become their best and compete in a global marketplace
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Review
Straight from the CEO: The World's Top Business Leaders Reveal Ideas That Every Manager Can Use, by William Dauphinais and Colin Price of the management consulting firm Price Waterhouse, is an accessible nuts-and-bolts examination of the way in which heads of some three dozen major corporations from around the globe look at critical matters such as motivation, creativity, customer service and revitalization. Individual chapters devoted to the reflections of top executives from powerhouses including British Airways, OshKosh B'Gosh, Pitney Bowes, and Swisscom are interspersed with sidebars that add analysis along with an overall perspective.
About the Author
G. William Dauphinais is in charge of Brand Management Marketing and Communication at PricewaterhouseCoopers and is the senior author of two previous books, The Paradox Principles and Better Change.
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- PublisherSimon & Schuster
- Publication date1998
- ISBN 10 068484608X
- ISBN 13 9780684846088
- BindingHardcover
- Number of pages320
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Straight from the CEO : World's Top Business Leaders Reveal Ideas That Every Manager Can Use
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ISBN 10: 068484608X
ISBN 13: 9780684846088
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