Winning the Global Game: A Strategy for Linking People and Profits - Hardcover

Rosensweig, Jeffrey

Hardcover

ISBN 10: 0684849194 ISBN 13: 9780684849195

Publisher: Free Press, 1998

Synopsis

Argues that firms with truly global strategies will profit from the untapped resources of emerging nations, and at the same time improve the living standards of the world's poor

About this title

About the Author

Jeffrey A. Rosensweig teaches finance and international business at Emory University's Goizueta Business School, where he is a six-time winner of the distinguished Educator Award. A graduate summa cum laude from Yale, Professor Rosensweig has served as senior international economist at the Federal Reserve Bank of Atlanta and is Keynote International Lecturer at the Metro Atlanta Chamber of Commerce.

From the Back Cover

PRAISE FOR WINNING THE GLOBAL GAME

"Jeff Rosensweig delivers an important message to business leaders: the developing nations of the earth offer enormous opportunities for profit and for doing good." -President Jimmy Carter, Chairman of the Board of Trustees, The Carter Center

"Business leaders are often urged to 'think globally' or to 'think strategically about the future.' Jeffrey Rosensweig helps you do just that in this important book. He communicates with intelligence, clarity, and compassion." -Bernard Marcus, Chairman of the Board, The Home Depot

"A crystal-clear guide for aspiring leaders of the 21st century. Rosensweig's book should serve as a roadmap and be put into practice." -Erik Vonk, Chief Executive Officer, Randstand Staffing Services

"A vision for a truly global economy that is at once practical, moral, and hopeful." -Peter D. Bell, President of CARE

"A powerful tool for strategic action. Jeffrey Rosensweig has an amazing grasp of relevant data which will define our future." -Major General Perry Smith, USAF Retired, CNN Military Analyst

"A clear and compelling vision of the necessary leadership required to compete and succeed in the emerging global economy. Serious executives and aspiring leaders should read this thoughtful book and consider its implications in preparing for the new millennium." -A. Daniel Meiland, Chief Executive Officer, Egon Zehnder International

From the Inside Flap

In the 21st century global economy, emerging nations will provide almost half of the potential customers for western goods and services, concludes international business expert Jeffery A. Rosensweig. Drawing on extensive research, Rosensweig contends that firms with truly global strategies will profit from the untapped resources of emerging markets and at the same time improve the living standards of the world's poor. Dismissing the doomsday scenario that so-called Third World nations will continue to be mired in poverty, he argues persuasively that western executives must break out of the mindset that profitable ventures can only be found within the "Triad" of the United States, Europe, and Japan. Rosensweig reminds us that American exports to emerging nations have tripled since 1986. He projects that, by the year 2010, the world will contain six great regional economies-four of them in Asia-and that three of every eight middle-class consumers will reside in the developing world. In clear, nontechnical language, he explains how executives can identify trends of globalization and apply them to business strategy, particularly to what he calls a "time phased" global strategy for synchronizing a firm's investments with the progress of emerging middle classes.

Winning the Global Game demonstrates that adopting a global perspective now is a win-win strategy that links people and profits. It will be important reading for all multinational executives and managers in firms which are going global. The chapter on 21st century personal career strategy will appeal particularly to the aspiring global executive.

Reviews

Rosensweig is a professor and economist at Emory University's Goizueta Business School. He argues that for businesses to succeed in the future, they must create new markets for their products. The markets with the most potential for growth, he continues, are in the world's developing nations. By investing in those countries, companies not only improve each nation's economy but also help create a middle class of consumers who are better able to afford the products the company produces. Rosensweig insists this is a "win-win situation," and he couches his argument in humanitarian terms and bolsters it with charts, graphs, and economic models. He adds that China, Indonesia, and India will join the U.S., Japan, and Germany as the "six great economies of the 21st century." And it is with those three newcomers that businesses should first focus their efforts. David Rouse

Excerpt. © Reprinted by permission. All rights reserved.

Excerpt from the Preface: Forces of technical progress can globalize the economy. I hope to argue in this book that a more global, open capitalist economy can help the world's people while enabling profit growth for firms with the foresight to help lead the charge. My secondary goal is to make clear that two starkly alternative scenarios are possible for the world as it moves into the new century. Policy actions and strategic decisions are crucial as the world economy is currently poised on a knife-edge. . . .

We will need a new generation of business leaders. These leaders can move the world onto the more optimistic trajectory if they respect the environment and the human potential of diverse people throughout the entire world. The ultimate point of this book is that this respect, and the attendant need for business to take positive actions to help ensure that the optimistic scenario prevails, is the "right thing to do." Fortunately, with sufficient foresight we can make a truly global growth strategy the profitable path of action. Enlightened self-interest should give visionary business leaders the incentive to "do the right thing," as detailed in the win-win strategy portrayed in our concluding chapter.

Edition details

• Publisher: Free Press
• Publication date: 1998
• Language: English
• ISBN 10: 0684849194
• ISBN 13: 9780684849195
• Binding: Hardcover
• Edition number: 1
• Number of pages: 272