Color Stories: Behind the Scenes of America's Billion-Dollar Beauty Industry - Hardcover

Gavenas, Mary Lisa

Hardcover

ISBN 10: 0684865157 ISBN 13: 9780684865157

Publisher: Simon & Schuster, 2002

Synopsis

For everyone who's every slicked on lipstick, flirted with eye shadow, or browsed the bewildering array in any store's beauty department, Color Stories offers an insider's view of all the brainstorming, bickering, and bitchery that go into those little sticks of color and pans of powder.

About this title

From the Back Cover:

"Every cosmetic purchase involves a moment of reverie, where the woman is transformed from the person she is, to the person she'd like to be. This book is about the industry behind that moment." -- Paco Underhill, author of Why We Buy: The Science of Shopping

"There is more to Color Stories than makeup. There are stories about women's complex interactions with other women and surprising observations about how the top cosmetics companies market their products. Gavenas shows us what a woman wants from makeup can't always be quantified." -- Ruth P. Rubinstein, Ph.D., author of Dress Codes: Meanings and Messages in American Culture

About the Author:

Mary Lisa Gavenas has been the beauty editor at Glamour, Mirabella, and InStyle. She has also worked for Avon and Yves Rocher, acted as ringmaster at location and celebrity shoots, produced magazines for Mary Kay, and freelanced for Elle, Family Circle, Redbook, and Harper's Bazaar.

About this edition

• Publisher: Simon & Schuster
• Publication date: 2002
• ISBN 10: 0684865157
• ISBN 13: 9780684865157
• Binding: Hardcover
• Edition number: 1
• Number of pages: 224