This specific ISBN edition is currently not available.View all copies of this ISBN edition:
"synopsis" may belong to another edition of this title.
"About this title" may belong to another edition of this title.
Book Description Soft Cover. Condition: new. Seller Inventory # 9780684870564
Book Description Condition: New. Brand New. Seller Inventory # 0684870568
Book Description Paperback or Softback. Condition: New. Born to Buy. Book. Seller Inventory # BBS-9780684870564
Book Description Paperback. Condition: new. Paperback. Marketing targeted at kids is virtually everywhere — in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, "New York Times" bestselling author of "The Overworked American, " examines how marketing efforts of vast size, scope, and effectiveness have created "commercialized children." Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's "Nickel and Dimed, " Mary Pipher's "Reviving Ophelia, " and Malcolm Gladwell's "The Tipping Point, Born to Buy" is a major contribution to our understanding of a contemporary trend and its effects on the culture. With a new Afterword by the author, this groundbreaking book offers the first hard research data on the consequences of turning young children into consumers. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780684870564
Book Description Condition: New. Seller Inventory # 3443757-n
Book Description Condition: New. Seller Inventory # 45082
Book Description Paperback. Condition: new. new. Seller Inventory # Holz_New_0684870568
Book Description Paperback. Condition: NEW. Clean and crisp and new!. Seller Inventory # 3563959348
Book Description Condition: New. Buy with confidence! Book is in new, never-used condition. Seller Inventory # bk0684870568xvz189zvxnew
Book Description Condition: New. . Seller Inventory # 52GZZZ00QRRC_ns