Items related to Born to Buy: The Commercialized Child and the New Consumer...

Born to Buy: The Commercialized Child and the New Consumer Culture

3.73 avg rating
( 685 ratings by Goodreads )
 
9780684870564: Born to Buy: The Commercialized Child and the New Consumer Culture
View all copies of this ISBN edition:
 
 

Marketing targeted at kids is virtually everywhere -- in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, New York Times bestselling author of The Overworked American, examines how marketing efforts of vast size, scope, and effectiveness have created "commercialized children." Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children.
Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.

"synopsis" may belong to another edition of this title.

Review:

Parents will be tempted to read Born to Buy as a kind of contemporary horror story, with ever more sophisticated marketing wunderkinds as Dr. Frankensteins and their children as the relentless monsters they create. Indeed, it's difficult to avoid feeling overwhelmed by the avariciousness, omnipotence, and ingenuity of the advertising industry Juliet B. Schor portrays when it comes to transforming preschool kids into voracious, 'tude-infused consumers. Intermixing research data with anecdotal illustrations, Schor chronicles the rapid development of a once-shackled industry that now markets R-rated movies to 9-year-olds. The mind boggles at the notion that Seventeen magazine's target readership is now pre-teens. While Schor unearths a surplus of information on the effectiveness of advertising, she's not nearly as adept at proposing effective responses. Reacting to the power and creativity of the consumer culture with politically unfeasible regulation and parental diligence is a little like attacking Frankenstein's creature with torches. Still, Born to Buy is an eye-opening account of an industry that is commercializing childhood with remarkable effectiveness and insouciance. --Steven Stolder

About the Author:

Juliet B. Schor is the award-winning author of The Overworked American and The Overspent American. A recognized expert on consumerism, economics, and family studies, she teaches at Boston College and lives in Newton, Massachusetts.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780684870557: Born to Buy: The Commercialized Child and the New Consumer Culture

Featured Edition

ISBN 10: 068487055X ISBN 13: 9780684870557
Publisher: Scribner, 2004
Hardcover

Top Search Results from the AbeBooks Marketplace

Seller Image

Schor, Juliet B.
Published by Scribner (2005)
ISBN 10: 0684870568 ISBN 13: 9780684870564
New Soft Cover Quantity: 10
Seller:
booksXpress
(Freehold, NJ, U.S.A.)

Book Description Soft Cover. Condition: new. Seller Inventory # 9780684870564

More information about this seller | Contact this seller

Buy New
US$ 13.85
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

SCHOR
Published by Simon and Schuster (2005)
ISBN 10: 0684870568 ISBN 13: 9780684870564
New Softcover Quantity: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)

Book Description Condition: New. Brand New. Seller Inventory # 0684870568

More information about this seller | Contact this seller

Buy New
US$ 11.40
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds
Stock Image

Juliet B. Schor
Published by Simon & Schuster, United States (2006)
ISBN 10: 0684870568 ISBN 13: 9780684870564
New Paperback Quantity: 10
Seller:
Book Depository hard to find
(London, United Kingdom)

Book Description Paperback. Condition: New. Reprint. Language: English. Brand new Book. Ads targeted at kids are virtually everywhere - in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, author Juliet Schor examines how marketing efforts of vast size, scope and effectiveness have created 'commercialized children'. Ads and their messages about sex, drugs and food affect not just what children want to buy, but who they think they are. In this revelatory and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. What is at stake is the emotional and social well being of our children. Like Barbara Ehrenreich's NICKEL AND DIMED (Granta), Mary Pipher's REVIVING OPHELIA (Vermillion) and Malcolm Gladwell's THE TIPPING POINT (Abacus), BORN TO BUY is a major contribution to our understanding of a contemporary trend and its effects on the culture. Seller Inventory # BZE9780684870564

More information about this seller | Contact this seller

Buy New
US$ 17.16
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

Schor, Juliet B.
Published by Scribner (2005)
ISBN 10: 0684870568 ISBN 13: 9780684870564
New Softcover Quantity: 1
Seller:
GF Books, Inc.
(Hawthorne, CA, U.S.A.)

Book Description Condition: New. A+ Customer service! Satisfaction Guaranteed! Book is in NEW condition. Seller Inventory # 0684870568-2-1

More information about this seller | Contact this seller

Buy New
US$ 18.92
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Juliet B. Schor
Published by Scribner (2005)
ISBN 10: 0684870568 ISBN 13: 9780684870564
New Paperback Quantity: 1
Seller:
Ergodebooks
(Houston, TX, U.S.A.)

Book Description Paperback. Condition: New. Seller Inventory # DADAX0684870568

More information about this seller | Contact this seller

Buy New
US$ 19.23
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Schor, Juliet B.
Published by Scribner (2005)
ISBN 10: 0684870568 ISBN 13: 9780684870564
New Softcover Quantity: 1
Seller:
Literary Cat Books
(Machynlleth, Powys, WALES, United Kingdom)

Book Description Condition: New. Seller Inventory # 45082

More information about this seller | Contact this seller

Buy New
US$ 9.22
Convert currency

Add to Basket

Shipping: US$ 10.59
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

Schor, Juliet B.
Published by Scribner (2005)
ISBN 10: 0684870568 ISBN 13: 9780684870564
New Softcover Quantity: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)

Book Description Condition: New. book. Seller Inventory # M0684870568

More information about this seller | Contact this seller

Buy New
US$ 18.27
Convert currency

Add to Basket

Shipping: US$ 6.77
Within U.S.A.
Destination, rates & speeds
Stock Image

Schor, Juliet B.
Published by Scribner (2005)
ISBN 10: 0684870568 ISBN 13: 9780684870564
New Paperback Quantity: 1
Seller:
BookShop4U
(PHILADELPHIA, PA, U.S.A.)

Book Description Paperback. Condition: New. . Seller Inventory # 52ZZZZ005N99_ns

More information about this seller | Contact this seller

Buy New
US$ 58.69
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Schor, Juliet B.
Published by Scribner (2005)
ISBN 10: 0684870568 ISBN 13: 9780684870564
New Paperback Quantity: 1
Seller:
Bookhouse
(Philadelphia, PA, U.S.A.)

Book Description Paperback. Condition: New. . Seller Inventory # 532ZZZ005NAI_ns

More information about this seller | Contact this seller

Buy New
US$ 58.69
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Schor, Juliet B.
Published by Scribner (2005)
ISBN 10: 0684870568 ISBN 13: 9780684870564
New Softcover Quantity: 1
Seller:
BennettBooksLtd
(LOS ANGELES, CA, U.S.A.)

Book Description Condition: New. New. Seller Inventory # Q-0684870568

More information about this seller | Contact this seller

Buy New
US$ 61.11
Convert currency

Add to Basket

Shipping: US$ 5.45
Within U.S.A.
Destination, rates & speeds