Influence: How and Why People Agree to Things

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9780688015602: Influence: How and Why People Agree to Things

Based on a study of a wide array of decision situations--from corporate boardrooms to Tupperware parties--a psychologist enumerates six fundamental patterns that are the underlying bases of tactics of persuasion and explains how they are used to elicit agreement

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Robert B. Cialdini
Published by William Morrow & Co (1984)
ISBN 10: 0688015603 ISBN 13: 9780688015602
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Cialdini, Robert B.
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Cialdini, Robert B.
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