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Johnson, Richard A. American Fads ISBN 13: 9780688049034

American Fads - Softcover

 
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Synopsis

Examines the history of the popularity of items including hula hoops, 3-D movies, Nehru jackets, water beds, and Rubik's cube

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From Publishers Weekly

Johnson, a Michigan journalist who has received awards for investigative and environmental reporting, here surveys 40 famous fadsfrom swallowing goldfish during the '30s to collecting Cabbage Patch Kids in the '80s. Underlying most fads is marketing know-how, Johnson comments, "an 'only in America' entrepreneurial success story"such as Richard James and his Slinky (inspired by a torsion coil falling off a shelf) and the Pet Rock that made substitute teacher Gary Dahl a millionaire. Three chapters detail separate successes (Hula Hoop, Frisbee, Super Ball) marketed by a single company, Wham-O. Others are spontaneously generated, such as streaking, eating glass, tie-dyeing and phone-booth packing. Johnson's research has made this a delightfully nostalgic and unusually entertaining read. December
Copyright 1985 Reed Business Information, Inc.

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  • PublisherWilliam Morrow & Co
  • Publication date1985
  • ISBN 10 0688049036
  • ISBN 13 9780688049034
  • BindingPaperback
  • LanguageEnglish
  • Number of pages174

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Johnson, Richard A
Published by Beech Tree Books, New York, 1985
ISBN 10: 0688049036 ISBN 13: 9780688049034
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Soft cover. Condition: Very Good. Photographs (illustrator). 1st Printing. Near very good soft cover, little tear at spine, edgewear, text clean. Size 7x10 with 174 pages. "40 Crazes that Swept the Nation." Short descriptions & possible values. Seller Inventory # 015518

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Johnson, Richard A.
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ISBN 10: 0688049036 ISBN 13: 9780688049034
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paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_421450178

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Johnson, Richard A.
Published by Beech Tree Paperback Book, 1985
ISBN 10: 0688049036 ISBN 13: 9780688049034
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.8. Seller Inventory # G0688049036I4N00

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