The organizer of the 1984 Olympic Games offers a behind-the-scenes account of the international ingrigues, terrorist threats, boycotts, and financial obstacles that he had to overcome to make the Los Angeles Olympics a success
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Named Time magazine's Man of the Year and elected commissioner of baseball, Ueberroth has been much in the spotlight for the past two years. Head of a Los Angeles travel agency, he was tapped to run the 1984 Summer Olympics in his city, and here he writes about the many problems he encountered. First among them were the Russians, seeking retribution for the U.S. boycott of the 1980 Moscow Olympics and publicizing stories about anti-Soviet assassins lurking on every corner. Of no help at all, charges Ueberroth, was the U.S. State Department, which frustrated efforts to promote the games on many occasions. The 1984 Olympiad was unique in that it was financed by private industry, and Ueberroth makes it clear that finding backers was difficult. Only those interested in the behind-the-scene story of the L.A. Olympics are likely to read this book. Photos. 200,000 first printing; $150,000 ad/promo. November 18
Copyright 1985 Reed Business Information, Inc.
Ueberroth offers a detailed account of his efforts to organize the 1984 Summer Olympics. As president of the Los Angeles Olympics Organizing Committee, his task was formidable: "to cut through all boundariesgeographical, political, religious, and culturaland create bridges that would join all the participants of the games for sixteen brief days." Support for the games came primarily from the private sector in the form of corporate sponsorships and from a host of volunteers. That the games achieved success in spite of the obstacles (terrorist threats, boycotts, etc.) he sees as a tribute to the free enterprise system. Fans of the games should enjoy this. William H. Hoffman, Ft. Myers-Lee Cty. P.L., Fla.
Copyright 1986 Reed Business Information, Inc.
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