From Library Journal:
Baida chronologically covers the history of American business from Benjamin Franklin to Donald Trump by simultaneously showing us three views of that history: the famous persons of business--Astor, Rockefeller, Ford, etc.; the popular self-help books of the day, such as Dale Carnegie's How To Win Friends and Influence People and how they affected the time; and the leading writers who were critics of what was going on--Thoreau, Sinclair Lewis, Galbraith, etc. In this excellent work, we are shown the spirit of America and how that spirit has changed from Franklin's views on thrift and the work ethic to an America that has become the greatest debtor nation in the world. Highly recommended for all business and American studies collections.
-Michael D. Kathman, St. John's Univ., Collegeville, Minn.
Copyright 1990 Reed Business Information, Inc.
From Publishers Weekly:
This chronicle of American business values profiles such business giants as Astor and Rockefeller, displays dissenting opinions from the likes of Twain and Ralph Nader, limns the interaction of economic forces and popular literature, and perceives moral standards as being in a downward spiral. PW called this an "ingeniously conceived and brightly executed social history."
Copyright 1991 Reed Business Information, Inc.
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