Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription ... Membership and Subscription-Based Businesses - Softcover

Skrob, Robert

Softcover

ISBN 10: 0692094555 ISBN 13: 9780692094556

Publisher: Membership Services, Inc., 2018

Synopsis

Struggling with high churn and stalled subscription growth?

Here’s the truth: Membership growth doesn’t come from getting more members. It comes from keeping the ones you’ve got.

Retention Point reveals the exact moment when a new subscriber becomes a loyal Lifer—and how to engineer that moment on purpose, at scale.

In this fast-paced, no-fluff guide, subscription growth expert Robert Skrob takes you inside the systems used by associations, SaaS companies, publishers, and subscription boxes to:

• Slash churn by getting members to their Retention Point™ faster
• Turn free trials and short-term customers into long-term relationships
• Avoid the 5 most common retention mistakes that increase cancellations
• Build a Member On Ramp™ that makes new subscribers feel like insiders from Day 1
• Create emotional connection, identity, and belonging that drive long-term LTV

Whether you lead a digital subscription, SaaS company, membership program, or subscription box business, this book gives you the systems, frameworks, and real-world examples to stop churn before it starts.

This isn’t theory. It’s a playbook. Used by 1,000+ subscription CEOs to scale growth through retention.

Bonus: Retention Rescue Scorecard
Take the 2-minute diagnostic CEOs use to find hidden churn leaks.
Visit: BeUnleavable.com/scorecard

Ready to triple your recurring revenue—without spending a dollar more on acquisition?

Buy your copy now and hit your Retention Point™.

About this title

About the Author

For more than two decades, Robert Skrob has helped hundreds of membership programs launch and then grow from start-ups to become some of the largest membership and subscription companies in the world. After beginning his career as the leading membership growth expert for nonprofits and political organizations, in 2004 Robert pioneered monthly continuity subscriptions with for-profit membership and subscription programs. Robert's profound understanding of what members ardently want from their membership relationships enables him to help you build connections with members that last for years. In a world where excessive churn rates are all too common and even accepted, Robert is able to transform subscription programs from what he calls "a series of one-night stands" into long-term relationships.

Edition details

• Publisher: Membership Services, Inc.
• Publication date: 2018
• Language: English
• ISBN 10: 0692094555
• ISBN 13: 9780692094556
• Binding: Paperback
• Number of pages: 160