Calorie restriction and heart pumping cardiovascular exercise have been the mainstay of weight loss programs for decades, they are so ingrained in our belief system that we fear if we eat too much or exercise too little we will be instantly punished with overnight weight gain.
This approach never did explain why body shapes change and weight gain seems unavoidable for those racing towards middle age. An age, where many of us are exercising more diligence and accountability than we ever did in our youth.
So why do we hold on to such unfounded (unproven) beliefs? Because we don’t know what else to do.
“When Calories & Cardio Don’t Cut it” is a fascinating look at the major influencers that impact body composition and fat patterning. It explains how these players pay little heed to our obsessive tracking of intake vs expenditure and it will show you how you can control them to work in your favor.
Losing weight is one of the greatest challenges a person may face in their lifetime. A thickening waistline that defies our best efforts affects our self-confidence and we have no idea what to tell our kids so that they can avoid the same frustration.
We live in exciting times as we are now clear about what causes the physical changes we abhor and although calories and exercise play a role, they are deep in the shadows of the hugely dominant players who ultimately control what we weigh and what shape we take.
In “When Calories & Cardio Don’t Cut It” you will learn
None of which have anything to do with calories or cardio.
You will also learn
Before you hang your hat on the next diet or go back to the one that ‘worked before’ take this opportunity to explore how to live lean for a lifetime. It is entirely possible and extremely probable with the right know how.
This book is borne of the belief that if you give people valid information that they can relate to they will make better decisions without instruction. The hope is that in reading this book you will cause an inspiring ripple effect within your family and community.
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I have had the pleasure of being able to read Joanne's book pre-release date. I have known Joanne for many years and have watched her success with her clients, and now I know why! Her charming, non-judgemental way of providing some (to me) astonishing information is truly brilliant. I finished the book feeling excited and quite a bit smarter. LAURA D J
The combination of studies and real life examples makes this a book I can relate to and use in real life. I have a diet that seems to work for me, but now I understand WHY it works, which makes it easier to stick to. I now also have some non diet tools that I will be implementing. MICHELE HUMPHREY
Joanne is the ultimate fitness and lifestyle coach and her book illustrates all that she it
BRETT CASSIDY
As a personal trainer this book is incredibly helpful. I have sent my clients to Joanne for years for nutrition but I work with the same people several times a week and this book has equipped me to deal with their "non diet" issues. Every coach should put their ego to one side and learn from this book. Congrats ERIN MILES CO
I used to think I was a "sugar addict." A junk food junkie looking for her daily fix.
My very first meeting with Joanne taught me about blood sugar stabilization and what was going on inside of my body when I'd have "my cravings." That information gave me the tools to correct my problem cravings and I haven't had one since.
I am honored to have been one of the first readers of this amazing book. I cannot say how powerful this resource is to those dealing with midlife.
HBanks, Los Angeles, CA
"Joanne Lee takes training and nutrition to a whole new level. Joanne doesn't just speak it, she lives it, and in doing so inspires everyone around her. I feel very fortunate to have had the opportunity to have worked with such an wonderful, knowledgeable and awe inspiring person. What once only seemed like a impossible dream for me, was turned into a reality with Joanne's vision, dedication, patience and guidance. Her wisdom goes beyond the gym or the kitchen, it carries with you through everyday life. "
Yvette Lozano
Joanne, i used to work in a fortune 500 company, i studied in college and at Ucla. This book and your presentations are world class and top notch, among the best I've ever tknown. I cant speak enough about it.
AMR HUSSEIN
"Joanne's presentation was extremely useful in understanding the why and how the body functions and does or does not retain fat. I especially appreciated how she took the time to explain the scientific background regarding overall fitness and will definately be incorporating her insight and presenatation into the rest of my life! Amazing and highly recommended! A must see for all looking to look and feel their best.
Jennifer Ferrer
Joanne has provided me with the most successful plan I have ever experienced. I am exceedingly grateful for her knowledge, encouragement and intelligence.
Sincerely, Millie Rafalow
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