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Synopsis
Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment...
Review
"At a time when power is shifting to consumers, while brands and retailers are grasping for fleeting moments of attention, everyone is competing on data and the ability to leverage it at scale to target, acquire, and retain customers. This book is a manual for doing just that. Both marketing practitioners and technology providers will find this book very useful in guiding them through the marketing value chain and...
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- PublisherGrid Dynamics
- Publication date2017
- ISBN 10 0692142606
- ISBN 13 9780692142608
- BindingPaperback
- LanguageEnglish
- Number of pages508
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Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations (Paperback or Softback)
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