Absolutely Necessary - Hardcover

Ross Shafer & Michael Burger

Hardcover

ISBN 10: 0692279997 ISBN 13: 9780692279991

Publisher: R.R. Donnelley, 2014

Synopsis

Absolutely Necessary will be a career-long resource for business leaders and team members who want to become an important contributor - a valued voice to any organization. Shafer and Burger have researched hundreds of companies to unearth those traits and strategies that makes a person valuable to a company. Readers will take away bulletproof tactics that will put them in high demand. You'll learn how the best people premeditate their decisions so they can get buy-in from their constituents. You'll be coached on developing marketplace peripheral vision so that you will able to spot competitors in your blind spots. You will go away with a clear understanding of which Big Data and which Digital Marketing will be the revenue engines of the future. Shafer and Burger will also motivate you to create trust by making course corrections with humility and urgency. Absolutely Necessary proves that anyone can operate at a world class level if you are able to channel your enthusiasm and energy toward what they call focused reality. Shafer and Burger speak and consult with Fortune 1000 companies worldwide. In their work they are obsessed with who succeeds, who fails, and why? Their tactics aren't suggestions. The advice in this book are MUST DO's. THE KINDLE E-VERSION of this book contains more than dozen links to compelling VIDEO CONTENT associated with the stories in the book.

About this title

About the Author

Considered as the leading authority on market relevance, ROSS SHAFER is the author of Are You Relevant? Nobody Moved your Cheese! The Customer Shouts Back, Customer Empathy, Grab More Market Share and Cool-Like-a-Stud. Besides being a successful retailer, he has written and produced (14) Human Resource training films. Ross is also an entertaining and enlightening Hall-of-Fame Keynote Speaker and business consultant (2,300+ events to date) in the areas of leadership, customer experience, and market share growth. Juggling a duel career, Ross Shafer is also 6-time Emmy award winning comedian, host, writer, and producer of (5) network level talk, game, and magazine TV shows. Among them were, The Late Show on Fox, Match Game on ABC, Almost Live on NBC, Days End on ABC. This is Ross's 7th published book. MICHAEL BURGER has been a successful real estate entrepreneur buying and selling waterfront properties in Southern California. He and Ross Shafer co-founded the Relevant Report; an internationally acclaimed innovation video blog designed to inspire individuals and companies. This is Michael's first book and the e-version of Absolutely Necessary contains many well-produced video clips where Michael shares remarkable practices from both large and small organizations. Michael started his career performing stand up comedy on cruise ships. When I got to the point I could keep 1,500 passengers from going to the buffet, I knew I had an act says Michael. So ready that 10 television shows followed including the ABC talk show Mike and Maty, Match Game and Iron Chef. In addition to hosting network TV shows, Michael collects and restores mid 60 s muscle cars and for (5) years spent a good deal of his time with Betty White, Valerie Bertinelli, Jane Leeves, and Wendy Malick as part of the team that brought you the hit TVLand sitcom Hot in Cleveland...but that's another story. In Michael's spare time he enjoys tennis, golf, cycling, room service basically everything in the hotel brochure.

About this edition

• Publisher: R.R. Donnelley
• Publication date: 2014
• ISBN 10: 0692279997
• ISBN 13: 9780692279991
• Binding: Hardcover
• Edition number: 1
• Number of pages: 136