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Dominate The Top: Simple Website Fixes to Rise in the Search Results and Crush Your Competition - Softcover

Kirk, Jeffrey

 
9780692323922: Dominate The Top: Simple Website Fixes to Rise in the Search Results and Crush Your Competition

Synopsis

Do you want to see your business at the top of the search results?

Of course you do! The top spot gets clicked nearly one-third of the time. The 10th listing gets only 3% of the visits. And if your business appears on page two or after, you are sharing in a miserably low percentage of clicks.

Until your business is seen, nothing happens. Dominate the Top is about giving search engines what they want so your site becomes visible in the search results.

Visibility is critical, but it's only step one. Dominate the Top also shows you how to influence searchers so that they click your link and take the actions you want them to take once they get to your site.

The goal is both greater traffic volume and more conversion, leading to higher revenue and ultimately more profit in your business. This allows you to control your market and defeat your competition.

Dominate the Top shows you how to:

  • Rise to the top of search engine results
  • Get more traffic to your website
  • Convert that traffic into leads and sales
  • Leave your competition behind

"synopsis" may belong to another edition of this title.

About the Author

In 1991, Jeffrey Kirk stood in the central square of Kokshetau, Kazakhstan. At the front of a pressing crowd, he shook the hand of Mikhail Gorbachev, who would remain as leader of the USSR for a few more months. In retrospect, that handshake may have led to changes that circled the world.

The meaning of that trip, and several more to follow, changed the direction of Jeff's life as he began greater interaction with people of different cultures. This led to his forming an international trading business, the use of the internet as a competitive advantage in that business, and ultimately the formation of his own internet services company in 1995. Over the past 20 years Jeff has helped hundreds of businesses with their online presence.

Meanwhile, expanding cultural awareness propelled Jeff into refugee resettlement, where he and his wife have helped refugees from a variety of countries start new lives in the U.S. Having put together a successful resettlement program, and wanting to help more people, Jeff wrote his first book, titled 10 Million To 1: Refugee Resettlement - A How-To Guide.

While writing that book, Jeff discovered that his magic power is the breaking down of complicated tasks into small, easy steps for others to follow. With this enlightenment, he turned the magic back into his world of internet technology and marketing, where he began training business people how to get the results they have always wanted with their websites.

In Jeff's new book, Dominate The Top, he reveals seven components of an effective website, many of which are often overlooked in the website development process. But it's not too late. A few website fixes can make a huge difference.

When he has the chance to step away, Jeff enjoys traveling, bicycling, and playing Scrabble. He remains thankful to Gorby for the handshake.

From the Back Cover

Do you want to see your business at the top of the search results?

Of course you do! The top spot gets clicked nearly one-third of the time. The 10th listing gets only 3% of the visits. And if your business appears on page two or after, you are sharing in a miserably low percentage of clicks.

Until your business is seen, nothing happens. Dominate the Top is about giving search engines what they want so your site becomes visible in the search results.

Visibility is critical, but it's only step one. Dominate the Top also shows you how to influence searchers so that they click your link and take the actions you want them to take once they get to your site.

The goal is both greater traffic volume and more conversion, leading to higher revenue and ultimately more profit in your business. This allows you to control your market and defeat your competition.

Dominate the Top shows you how to:

  • Rise to the top of search engine results
  • Get more traffic to your website
  • Convert that traffic into leads and sales
  • Leave your competition behind

"About this title" may belong to another edition of this title.