Think Round: How To Own The Future By Focusing 100% Of Your Company On Customers & Consumers 100% Of The Time - Hardcover

Pease, Martha R; Campbell, Michael J

Hardcover

ISBN 10: 0692374884 ISBN 13: 9780692374887

Publisher: Demandwerks LLC, 2015

Synopsis

Think Round shows that the key to propelling a business to its full potential and highest heights is not balance sheet engineering, acquisition acumen, organic reinvention, adroit board management or stunning quarterly earnings results. Mastery of those mechanics is the cost of entry not the accelerator to success. The key to winning really big, and staying at the top of the business game is empathy: the capacity to recognize and respond to emotions and aspirations experienced by your customers and consumers. The challenge for CEOs is how to scale empathy to the enterprise level so it can be a sustainable advantage in creating long-term value. Think Round is the guide to just that: a proven approach to owning the future by having 100% of your company focused on your consumer 100% of the time. Peppered with invaluable real-world anecdotes and examples culled from the impressive careers of Martha Pease and Michael Campbell, who have helped companies like Apple, IBM, FedEx, Pepsi, Pizza Hut, Visa, Domino's, Neutrogena, and Unilever etch their names in the halls of business greats, Think Round is your guide to a better, brighter executable and ultimately, revelatory way of life for your organization.

About this title

About the Author

Martha Pease is a thought leader, executive, entrepreneur and trusted advisor at the intersection of technology innovation, marketing strategy and consumer accountability. She is a frequent contributor to CNN and CNN.com.  Apple, L'Oreal, IBM, Neutrogena, Pizza Hut, Dominos Pizza, Wendy's, Elizabeth Arden, Novell, Pepsi, InterBev, P F Chang's, Epson and Hitachi are among the companies Martha has marketed.

Michael Campbell is an award-winning creative executive and company founder who has developed and led many of the world's most successful traditional and digital brand connection efforts including integrated campaigns for Apple, Dominos Pizza, DTC/De Beers, Duracell, FedEx, FilmDistrict, Frito-Lay, Guggenheim Partners, HBO, Merrill Lynch, NYSE, Novell, Pepsi, Visa, Smirnoff, Sony Pictures, Texaco, Unilever and US Navy. Michael has received every major advertising and marketing industry creative award, including the Emmy and Cannes Gold Lion.

From the Back Cover

"Think Round will challenge you to question if you are maximizing the value of your company by ensuring all departments are contributing their part to building and marketing your products and services. Think Round is a smart read for a CEO, for a Chief Personnel Officer driving cultural change, and for an entrepreneur scaling a business."
Dawn Hudson - Former CEO of Pepsi -Cola North America

"'As our case is new, so we must think anew, and act anew.', Lincoln famously said. Nothing could be more true today, especially for companies trying to master relentless change. Think Round is full of ancient wisdom freshly applied to the leadership challenges of today."
David Gergen - Professor at Harvard Kennedy School; advisor to four US presidents; CNN senior political analyst

"Think Round not only shatters the perception that business leaders know better than their consumers, it shines a light on the transformative power of consumer demand--and how you can harness that demand to help make your company more valuable - and responsive - over the long haul."
Ken Calwell - CEO, Papa Murphy's

From the Inside Flap

Together, Martha R. Pease and Michael J. Campbell run DemandWerks, a cutting-edge consulting firm that helps clients drive outrageous demand for the products they offer.

The DemandWerks approach is built around helping companies navigate their decisions and growth with purpose and intent by re-focusing all efforts and energies on the real revenue stream: the consumers themselves.

Edition details

• Publisher: Demandwerks LLC
• Publication date: 2015
• Language: English
• ISBN 10: 0692374884
• ISBN 13: 9780692374887
• Binding: Hardcover
• Number of pages: 162