The Six Deadly Marketing Mistakes - and How to Fix Them - Softcover

McArdle, Kevin

9780692383667: The Six Deadly Marketing Mistakes - and How to Fix Them

Softcover

ISBN 10: 0692383662 ISBN 13: 9780692383667

Publisher: Rock Lake Publishing, 2015

Are you wasting time and money on marketing that simply raises interest—but fails to generate action? Many companies throw away their marketing dollars—and tie the hands of their sales force—by making six deadly marketing mistakes. These mistakes create marketing messages that your prospects simply tune out, making both your company—and your products and services—invisible. In today's competitive environment, "invisible" quickly translates into "insolvent." In The Six Deadly Marketing Mistakes, you'll discover the six deadly marketing mistakes most companies make. You'll also see you how a few simple adjustments can significantly improve your results—and create marketing strategies that get results.

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About the Author:

Kevin McArdle is a veteran entrepreneur with more than 25 years of domestic and international business experience. Over his career, he’s specialized in showing companies how to create a competitive advantage by uncovering their key differentiators and communicating them effectively throughout their marketing and sales messages. As President and Principal Consultant at McArdle Business Advisors, he has designed and implemented business growth and professional development programs for a diverse range of companies. He has helped emerging, mid-market, and Fortune 500 companies strengthen their strategy, execution and competitive differentiation to build market share and grow revenues even in the most challenging markets.

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