The Observation Engine: Take the Guesswork Out of Marketing - Softcover

Gentile, Tara

Softcover

ISBN 10: 0692510656 ISBN 13: 9780692510650

Publisher: CoCommercial, LLC, 2015

Synopsis

Ever feel like marketing, sales, and even product development is a guessing game? You work so hard on a new idea with the fear of flopping always on your mind. In today's Social Era, there's no reason to leave marketing, sales, and product development to chance. You have access to a massive wealth of information about the people you're creating for that allows you to craft products that sell easily and marketing strategies that truly resonate. It's time for a resonance revolution in your business and The Observation Engine will help you spark it. An Observation Engine is a purposeful cycle of listening, examination, and response that turns simple observations into powerful information that fuels your business’s product development, marketing, and sales. Through the kind of collaborative and systematic processes involved in an Observation Engine, you can all but eliminate the guesswork in how you bring a new idea to the people who need it most. You’ll spend less time in development, less money on marketing, and less heartache on the sales process.

About this title

About the Author

Tara Gentile is a business strategist and the author of Quiet Power Strategy. She works with entrepreneurs and idea people to help them leverage their Quiet Power and build businesses that generate wealth, peace, and ease. Her clients learn to lead themselves and their businesses based on what makes them most effective and compelling. Tara’s work has been featured in Fast Company, Forbes, Design*Sponge, and in the New York Times bestselling book The $100 Startup by Chris Guillebeau. She’s a regular instructor on CreativeLive and speaks on entrepreneurship, money, and the New Economy all over the world.

Edition details

• Publisher: CoCommercial, LLC
• Publication date: 2015
• ISBN 10: 0692510656
• ISBN 13: 9780692510650
• Binding: Paperback
• Language: English
• Number of pages: 56