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UnSquaring the Wheel: Comprehensive & Scalable Transformation - Hardcover

 
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Synopsis

Professor Chris Bondy of RIT s School of Media Sciences knows this is a crucial time for graphic communications businesses. Many management methods are deeply ingrained in our industry. Unfortunately, many no longer apply in the current market and environment. But our research revealed some exceptional companies that go against the common wisdom and outperform their competitors in a big way. That piqued his interest and he sought others...

About the Author

Chris Bondy is the Gannett Distinguished Professor of the School of Media Sciences at Rochester Institute of Technology. His three decades of industry experience, includes extensive experience in strategy, business development, product planning, process engineering and marketing communications. Chris received a Masters of Engineering and Science in New Product Development from RIT, and has published books and a variety of articles related to the graphic communications value...

Review

UnSquaring the Wheel is the operating manual for the printing firm of the future. It is filled with new thinking for an old industry trying figure out what it wants to be when it grows up. There will be print as we move into the future and it will be produced by firms that transform themselves. This book will tell them how to do it. --Frank Romano, Professor Emeritus...

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  • PublisherRIT Press
  • Publication date2015
  • ISBN 10 0692519645
  • ISBN 13 9780692519646
  • BindingHardcover
  • LanguageEnglish
  • Number of pages317

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Christopher Bondy; Wayne M Peterson; Joseph W Webb
Published by RIT Press, 2015
ISBN 10: 0692519645 ISBN 13: 9780692519646
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ISBN 10: 0692519645 ISBN 13: 9780692519646
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