Storytizing explains how leaders can employ sophisticated new tools to better understand how brand messages proliferate and who helps shape them. Pearson shows how firms can identify the customers and trends that shape their brand's story.
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With the boom of e-commmerce and social media, companies no longer hold primary control over their brand message. They now share that power with customers.
The shift means companies must create agile marketing campaigns that solicit the feedback and participation of key influencers. In this new day and age, businesses and their customers tell the story collectively - advertising is passé; welcome to Storytizing.
Storytizing explains how marketing professionals can employ sophisticated new tools to better understand how brand messages proliferate and who helps shape them. Using interviews, anecdotes and lessons generated through his vast experience with Fortune 500 leaders, Pearson shows how firms can identify the customers and trends that shape their brand's story. Through those insights, Storytizing will help companies:
For more on Pearson's recent uses of storytizing in the real world, see W2O Group's website.
"About this title" may belong to another edition of this title.
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