Future Marketing: Winning in the Prosumer Age - Softcover

Jon Wuebben

Softcover

ISBN 10: 0692775064 ISBN 13: 9780692775066

Publisher: Content Launch Press, 2017

Synopsis

The future: It is ours to create. We can build it in whatever way we want to. As you peer into the coming years and see the opportunities, the truth is clear: there has never been a better time to be a marketer. The next fifteen years will unleash unprecedented improvements in social connection, efficiency and quality of life, for everyone, the world over. Well-known marketing industry leader, Jon Wuebben, draws on the latest research, data and predictions across multiple disciplines to show you: *How cultural and technological shifts will impact the marketing practice *How content marketing and marketing technology will change *How to transition from brand messages to multi-sensory experiences *Why platforms will supplant brands for building an audience *Why Mega Trends will serve as signposts for connecting with your audience *What the world's foremost futurists are predicting for the next 15 years *Why the Prosumer will be the new customer *What the marketing practice will look like in the year 2021 & 2030 *How to plan whether you're an enterprise, agency, SMB or a local business Like everything else, marketing will change dramatically in the coming years. Future Marketing is your handbook to navigate the exciting, upcoming terrain. So, take a seat, buckle up and get ready; the train to the future of marketing is leaving the station!

About this title

About the Author:

Jon Wuebben is the CEO of Content Launch, the first complete content marketing platform built for digital marketing agencies & SMBs. Jon has provided content strategy consultation for Konica Minolta, Intuit, Kimberly Clark and dozens of marketing agencies. He is the author of Content is Currency: Developing Powerful Content for Web & Mobile, and is a recognized expert on the topics of content marketing, content strategy and marketing technology.

Review:

Future Marketing is a provocative guide to the emerging synthesis of communications and innovation. Read this book - it will make you rethink your entire marketing approach! - Jay Baer, President, Convince & Convert and Author, Youtility --Convince & Convert

In the past, we were all consumers. As technology evolves before us - we are all now prosumers. Every one of us is now researcher, reviewer, editor and expert on some topic. So, the lines between marketing, customer and influencer begin blurring substantially. Jon has artfully recognized this and constructed a pragmatic roadmap to help navigate us through this blur. An outstanding book. - Robert Rose, Chief Strategy Advisor, Content Marketing Institute --Content Marketing Institute

Right now is the best time to future proof your marketing plan. There is a clear opportunity for those organizations to rethink how they've been communicating with consumers. Those that create better customer experiences will win...it's that simple. Future Marketing is the roadmap to help you get there. - Joe Pulizzi, Founder, Content Marketing Institute --Content Marketing Institute

About this edition

• Publisher: Content Launch Press
• Publication date: 2017
• ISBN 10: 0692775064
• ISBN 13: 9780692775066
• Binding: Paperback
• Edition number: 1
• Number of pages: 304