Items related to Service Strategy in Action: A Practical Guide for Growing...
Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business - Softcover
Synopsis
In today’s competitive global markets, simply making a great product is not enough. To achieve profitable growth and stand out among competitors, you must start to strategically compete through service and innovative solutions for business customers.
Professors Christian Kowalkowski and Wolfgang Ulaga guide you how to shift your business from a goods-centric to a service-savvy model. The authors’ proprietary twelve-step roadmap to profitable service growth will help you break out of a narrow product-centric logic and discover how to
· determine if your company is “fit-for-service,”
· make the most of your existing services,
· innovate and create value-added services and customer solutions beyond your products,
· embed a true service-centric culture in your organization,
· drive change and align your service strategy with corporate goals,
· transform your product-centric sales force into a service-savvy sales organization,
· design an organizational structure that promotes service growth, and
· align your interests with distributors and partners.
Kowalkowski and Ulaga’s twelve-step roadmap is based on rigorous research and long-standing experience working with businesses. They have worked with hundreds of managers in industrial and professional services companies, conducted research projects, led executive workshops, and published numerous articles in scientific and managerial journals, including Harvard Business Review, among others. Here, they share not only their own insights but the lessons learned from successful case studies and years of extensive research.
"synopsis" may belong to another edition of this title.
About the Author
Christian Kowalkowski is Associate Professor of Industrial Marketing at Sweden’s Linköping University and Assistant Professor of Marketing at Finland’s Hanken School of Economics.
Wolfgang Ulaga is the AT&T Professor of Services Leadership and Co-Executive Director of the Center for Services Leadership at Arizona State University’s W. P. Carey School of Business.
"About this title" may belong to another edition of this title.
- PublisherService Strategy Press
- Publication date2017
- ISBN 10 069281910X
- ISBN 13 9780692819104
- BindingPaperback
- LanguageEnglish
- Number of pages324
- Rating
Search results for Service Strategy in Action: A Practical Guide for Growing...
Stock Image
Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business
Seller: Bookmans, Tucson, AZ, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Satisfaction 100% guaranteed. Seller Inventory # mon0002670591
Quantity: 1 available
Stock Image
Service Strategy in Action : A Practical Guide for Growing Your B2B Service and Solution Business
Published by
CreateSpace Independent Publishing Platform, 2018
ISBN 10: 069281910X
ISBN 13: 9780692819104
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 51534517-6
Quantity: 1 available
Seller Image
Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business
Seller: Goodwill of Greater Milwaukee and Chicago, Racine, WI, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine, cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend, curve or creasing to it. Book should have minimal to no writing inside and no highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere, and any CD or DVD expected with the book is included. Book is not a former library copy. Seller Inventory # SEWV.069281910X.G
Quantity: 1 available
Stock Image
Service Strategy in Action: A Practical Guide for Growing Your B2
Seller: Hawking Books, Edgewood, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Very Good Condition. Clean, tight and Neat. Five star seller - Buy with confidence! Seller Inventory # X069281910XX2
Quantity: 1 available
Seller Image
Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # wbs1206772508
Quantity: 1 available
Seller Image
Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # 29424402-n
Quantity: Over 20 available
Stock Image
Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # ABLIING23Feb2416190123774
Quantity: Over 20 available
Seller Image
Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business (Paperback or Softback)
Published by
Service Strategy Press 3/29/2017, 2017
ISBN 10: 069281910X
ISBN 13: 9780692819104
New
Paperback or Softback
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Seller rating 5 out of 5 stars
Paperback or Softback. Condition: New. Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business 0.96. Book. Seller Inventory # BBS-9780692819104
Quantity: 5 available
Stock Image
Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business
Seller: California Books, Miami, FL, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # I-9780692819104
Quantity: Over 20 available
Seller Image
Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 4 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 29424402
Quantity: Over 20 available