Big Bucks!

Blanchard, Ken; Bowles, Sheldon

ISBN 10: 0694523666 ISBN 13: 9780694523665

Publisher: HarperAudio, 2000

Synopsis

Guidelines to Becoming a Multimillionaire

With Big Bucks!, bestselling authors Ken Blanchard and Sheldon Bowles unlock the secrets of making serious money for both you and your company. Through a series of easy to follow steps and powerful strategies, Blanchard and Bowles show how anyone can create lasting wealth. Big Bucks! isn't about investing or squeezing money you already have. It's about making serious money in the first place.

Written in the parable style of their previous books, Raving Fans and Gung Ho!, Big Bucks! distills into three simple steps years of watching, analyzing, and studying successful money makers. In Big Bucks!, you'll meet Len, Who learns from a group of mentors how to overcome three challenges on his way to attaining more wealth than he ever dreamed possible. He learns that these three tests can be undertaken by any individual or organization in the pursuit of big bucks.

Packed with practical advice, Big Bucks! is a must for any individual or business professional seeking wealth. It's destined to become one of the major works on making money in the twenty-first century

About this title

About the Author

Ken Blanchard, PhD, is one of the most influential leadership experts in the world. He has co-authored 60 books, including Raving Fans and Gung Ho! (with Sheldon Bowles). His groundbreaking works have been translated into over 40 languages and their combined sales total more than 21 million copies. In 2005 he was inducted into Amazon's Hall of Fame as one of the top 25 bestselling authors of all time. The recipient of numerous leadership awards and honors, he is cofounder with his wife, Margie, of The Ken Blanchard Companies®, a leading international training and consulting firm.

From Publishers Weekly

In Raving Fans, Blanchard (The One Minute Manager, etc.) and Bowles, a consultant, concentrated on the importance of delighting customers. In Gung Ho!, they focused on how companies could become "the employer of choice" and attract the best employees. Here they complete their trilogy with a look at how businesses--and employees--can make more money by properly focusing their time and energy. As in the authors' previous titles, the points are presented through a parable. In this case, a man struggling to make ends meet goes on a journey to discover the secret to becoming rich and meets three wise (and successful) people who present simple truths: among them, you can't make money unless you are having fun; instead of trying to cut costs, companies should devote themselves to increasing sales; and those who want to make a lot of money need to make sure the firm they work for believes in paying employees a lot. The authors clearly prefer to provide inspiration rather than a road map. But, to their credit, the key messages are presented effectively. Fans of the series and this approach will be satisfied, while those looking for something more substantial will no doubt forge on. (May)
Copyright 2000 Reed Business Information, Inc.

About this edition

• Publisher: HarperAudio
• Publication date: 2000
• ISBN 10: 0694523666
• ISBN 13: 9780694523665
• Binding: Audio Cassette